Check Your Motivation
Sell with structure and integrity to weather the down market.
Winning Incentives
New ideas for motivating sales staff.
Latest News
Triumph’s 2009 North America Sales Top 10,000 . . . Yamaha Canada Names New President . . . Drag Names New Sales Rep
Motorcycles Are Dangerous!
Yes, bikes are dangerous, but media surveys conveniently fail to compare apples to apples.
Benchmarks
The BOC looks at benchmarks and performance indicators to ensure that all profit centers are operating at peak efficiency.
Powersports Sales Certification
Selling skills are not just applicable on the showroom floor, they’re also beneficial in every department in the dealership.
The Used Parts Salesman
Would you try to sell a customer a used chain? Bill gets beat at his own game . . .
Bury The Cat Slowly
Sometimes it’s easy to miss the details that make reaching your goals worth while.
Prized Promos
To generate new and different promotional ideas, first list the goals you want to accomplish.
What Do I Need To Do To Put You In This Van Today?
The greatest risk for our industry is falling prey to the business practices that have earned the auto industry a negative reputation.
The Sit On
Use the “Sit On” to get the customer emotionally involved and experiencing feelings of ownership.
Clubbing Baby Seals!
Robin reminds us that this business is supposed to be about having fun and doing irrational things like riding motorcycles.
Handling Common Customer Objections
Learn to overcome six common customer objections and watch your sales soar.
Manager Or Damager? Part II
It’s imperative that you take care of the quality employees you have. You need to manage, not damage, your staff.
My Name Is Otis . . .
Remember discretionary income does not mean disposable income!
Pre-Paid Installations
Capture more service business while increasing both customer retention and customer satisfaction.