Cancer Survivor Jerry White Takes Delivery of Cooper Abbott’s Race Bike
White is a survivor of CML leukemia who has also struggled with great family loss.
Valvoline Global Operations Unveils Revolutionary Motor Oil: Restore & Protect
The first-of-its-kind innovation removes up to 100% of engine-killing deposits with continuous use.
Royal Enfield’s Build. Train. Race. Program Opens Applications for 2024 Season
The acclaimed all-woman initiative returns to build community, competition and race bikes.
Cooper Abbott’s Race Bike to Be Given to Deserving Cancer Survivor
Cooper Abbott, The Fox Auto Team, Sherco USA and The Steve and Nancy Fox Cancer Center team up to give Abbott’s race bike to deserving cancer survivor.
Motoplex Daytona Opens Its Doors as the Region’s Only Piaggio-Exclusive Flagship
A destination for motorcyclists worldwide, Daytona Beach, Florida, now has an injection of Italian two-wheeled vehicles.
Volcon Announces Cooperative Research and Development Agreement with the U.S. Army Engineer Research and Development Center
Volcon believes this collaboration marks a significant step forward in the development of EV technology for civilian and military applications.
Is Your Dealership Truck Properly Advertising Your Business?
You’re driving a large, expensive vehicle every day that should be a moving billboard for your company. Use it!
Idaho Motorcycle Co. Celebrates Grand Opening
This dealership is exclusive to the Piaggio Group brands.
Reservations Open for Suzuki’s 25th Anniversary Hayabusa
Suzuki Motor USA has opened reservations for the 25th Anniversary Edition Hayabusa through authorized Suzuki dealers starting July 17th, 2023. Reserving one will ensure priority delivery of the commemorative Hayabusa. The 25th Anniversary Edition Hayabusa MSRP is $19,599 and will be available beginning in September. Special 25th Anniversary Edition Hayabusa features include: The 25th Anniversary
Ducati North America Opens Registration for 2nd Giro Alpino Multistrada Adventure
The 2023 Giro Alpino will take place along scenic routes surrounding Stowe, Vermont.
AIMExpo Registration Now Open
Book your travel and hotel now before they fill up with Super Bowl-goers!
Dainese Group Announces Grand Opening of San Diego Flagship Location
An experience with racing memorabilia and full lines of protective wear from Dainese Group brands.
AMSOIL Adds 2 New Viscosities to Synthetic European Motor Oil Line
Designed for the unique demands of gasoline, diesel and hybrid European vehicles.
Verge Motorcycles Opens First Flagship Store in Monaco
The world conquest of electric superbike manufacturer Verge Motorcycles continued when the company opened its first brick-and-mortar store in Monaco. The impressive flagship store also functions as a showroom and offers customers the opportunity to get to know the motorcycles that are revolutionising electric riding and find out more about Verge’s unique technology – the integrated rim
LiveWire Confirms U.S. S2 Del Mar Pricing and European Launch Edition Details
S2 Del Mar is priced at $15,499 USD for the U.S. and Europe receives a Launch Edition of 100 limited edition bikes on sale April 27.
Brad Maxon Promoted to General Operations Manager at NPA San Diego
Maxon has been with NPA for over eight years.
