The secrets of the "Sit On" are now covered in the Quick Takes Performance Selling video series. Learn this technique and watch your sales soar.
Ashley, thanks for taking the Quick Takes Performance Selling video about the "Sit On" and congratulations for making a 100% on the Quick Quiz. Please tell us, what is the Sit On?
The Sit On is the step in the sales process where we have the customer actually sit on the unit. Although this may seem basic, there is really a lot more to it than you may think.
Can you tell us what is the purpose of the Sit On?
The purpose of the Sit On is to give the customer that warm and fuzzy feeling of ownership. This step really taps into the customer’s emotions because once they are sitting on the unit, they begin to visualize the excitement of owning and riding the unit, which ultimately leads to an increased sales opportunity.
Is it difficult to get the customer to sit on the unit?
No, it’s actually pretty easy. Most customers already want to sit on the unit, so you really don’t even have to ask. However, because some customers may feel like they are imposing, or may be a little intimidated, it is important to understand the best process to get them to throw a leg over it.
BMW Motorrad achieved the highest sales in its corporate history with 202,895 motorcycles and scooters handed over to customers, which is an increase of over 4.4% compared to the previous year. BMW Motorrad remains in first place in the global premium motorcycle and scooter segment.
Dr. Markus Schramm, head of BMW Motorrad, said, "I would like to express my sincere thanks to our customers worldwide for the great trust they have placed in us again in 2022. The record result in 2022 clearly proves that our attractive product range and our brand are very popular with customers. I look forward to our centenary year in 2023 with great joy and confidence."
It accepts the stock pad and allows for a secure connection between you and your braking system.
When you’re feeling stagnant, “wind therapy” is a fun exercise to get you out of that funk and break your routine.
Savannah Motorsports describes itself as a “small, hometown dealership,” but customers are willing to travel the extra miles from all over the Southeast thanks to the dealership’s can-do, friendly attitude.
Slip Stop is a resilient performance textile designed with gripping qualities to help reduce slippage.
Plenty of opportunities await dealers who plan to attend AIMExpo 2023. Don’t regret not going.
High-grade, 304 stainless steel tube hand-TIG welded from pie-cut segments.
With the new Vance & Hines Hi-Output Slip-on exhaust, riders can take the look and sound of the Honda Rebel 1100T to the next level.
The side-by-side offering is well over double last year’s.