The secrets of the "Sit On" are now covered in the Quick Takes Performance Selling video series. Learn this technique and watch your sales soar.
Ashley, thanks for taking the Quick Takes Performance Selling video about the "Sit On" and congratulations for making a 100% on the Quick Quiz. Please tell us, what is the Sit On?
The Sit On is the step in the sales process where we have the customer actually sit on the unit. Although this may seem basic, there is really a lot more to it than you may think.
Can you tell us what is the purpose of the Sit On?
The purpose of the Sit On is to give the customer that warm and fuzzy feeling of ownership. This step really taps into the customer’s emotions because once they are sitting on the unit, they begin to visualize the excitement of owning and riding the unit, which ultimately leads to an increased sales opportunity.
Is it difficult to get the customer to sit on the unit?
No, it’s actually pretty easy. Most customers already want to sit on the unit, so you really don’t even have to ask. However, because some customers may feel like they are imposing, or may be a little intimidated, it is important to understand the best process to get them to throw a leg over it.
Landmaster is continuing to grow by adding over an additional 90 new dealers to its national and international mix of dealers. Landmaster’s primary focus this year has been adding dealers in the farm and agriculture segment. “By taking on the Landmaster product, several of our large implement and tractor dealers are starting to see more residential-based consumers stop by their dealership vs. the typical farm and commercial user. Prior to this, dealers primarily dealt with commercial and farm customers; now dealers can benefit by selling our UTVs along with their other products to the residential large landowner,” commented David Piercy, director of marketing for Landmaster.
No roads, no problem: race anywhere.
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The company has grown exponentially under 25 years of Stacy’s leadership.
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