Get Fall Unit Inventory in Shape
Understand your dealership’s “like model” inventory options
The Scariest Statistic in Powersports
If you want to stop losing at least 40 percent of your site’s traffic and ensure more consumers stick around to shop your inventory join the upcoming Dominion Powersports Pulse webinar, “The Scariest Statistic in the Industry” to find out how.
Dominion Powersports and Suzuki Create ‘Suzuki Sales Gameplan’
The Suzuki Sales Gameplan gives dealers strategies to bolster their marketing efforts across different online media channels, including dealership websites, online classified sites, social networking, mobile and more.
Dominion Powersports Continues its Dealer Educational Series
Dominion Powersports is continuing one of the powersports industry’s most comprehensive and popular educational programs in 2014 with more complimentary offerings this month. The Pulse, a sales and marketing learning program available through various online channels, will relaunch Feb. 12
Dominion Powersports Solutions Offers Online Marketing Education
The new program, called Powersports Summer School, was created to help drive sales this summer. This program will offer short, strategy-filled videos focusing on specific critical sales and marketing topics.
Mark Blackwell Named Chair of the Motorcycle Industry Council Board of Directors
Blackwell has served intermittently on the board since the early 1980s and takes over for outgoing Chair Larry Little, who remains an active elected board member after having served as chair for the last 10 years. For 2013, Blackwell joins the other officers: newly elected Vice Chair Jon-Erik Burleson as well as returning Secretary/Treasurer Eric Anderson and President Tim Buche.
Motorcycle Industry Council Focuses on Recruiting Dealers
Having recently expanded its membership to include powersports dealers and retailers, the Motorcycle Industry Council is now proactively reaching out to them regarding the new membership class and its significant benefits. So far, the MIC has signed up more than 150 dealer/retailer locations representing congressional districts in 38 states.
MIC Welcomes Dealers
In February, the Motorcycle Industry Council (MIC) began welcoming dealers into its membership for the first time in its long history. Editor Colleen Brousil explains why you should look into joining.
Web Analytics 101
Measure Website Performance to Increase ROI
Understanding Google+
How to utilize the new service for your powersports dealership.
Achieve Exponential Growth in 2012
Mark Rodgers’ 50-minute Webinar arms you with the skills to experience exponential growth in 2012. Forget the tired old approach of resolutions. Mark’s cooked up a unique blend of neuroscience, psychology and real-world pragmatism to twist the wick on your development.
Marketing Strategy: Planning for 2012
How do you know what form of advertising should receive the majority of your marketing budget? How do you know if an ad is bringing traffic into your store?
Former PowerSports Business Editor Neil Pascale Joins Dominion Powersports Solutions
Dominion Powersports Solutions has hired Neil Pascale as its new business development manager. In this role, Pascale will build strategic relationships between Dominion Powersports Solutions and OEMs, distributors and other industry-leading service providers.
Online Reputation Management
What Are Customers Saying About Your Dealership?
ADP Lightspeed Announces LightspeedNXT Phone Integration
ADP Network Phone uses VOIP (Voice Over Internet Protocol or Internet Phone) technology to offer phone service that interacts with the company’s Powersports DMS, LightspeedNXT.
One-On-One With GSA President Gart Sutton
1. Tell us about your own history in the powersports business. My grandfather started a Ford dealership in Los Angeles in 1921. I worked in this dealership for many years, honing my skills in sales, sales management and F&I. After I left the dealership, I was hired by Honda to design and teach the