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Business Management

MIC Welcomes Dealers

In February, the Motorcycle Industry Council (MIC) began welcoming dealers into its membership for the first time in its long history. Editor Colleen Brousil explains why you should look into joining.


In February, the Motorcycle Industry Council (MIC) began welcoming dealers into its membership for the first time in its long history — while the MIC began servicing the industry under that name in 1970, the association has existed under other names since 1914.

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I was elated when I received word that dealers could finally become members of the MIC — MPN has been a longtime member, and the tools the MIC provides its members have been invaluable to me as I’ve reported on the industry over the years.

Member benefits available to dealers include access to market research, assistance with government relations, access to industry events and a wealth of information to help your dealership.
The intel provided in the wide range of reports I have access to as a member of the MIC are well worth the price of membership, and the educational events held by the organization are second-to-none.


The MIC has begun to roll out new benefits of high relevance to dealers, including a six-webinar series conducted by growth strategist, best-selling author and motorcycle enthusiast David Nour. The hour-long, monthly, interactive webinars focus on social market leadership, and are designed to help businesses market themselves more effectively.

If I haven’t effectively sold you on the idea, I encourage you to read more about the MIC’s expansion here.

If all else fails, perhaps peer pressure and scare tactics will do the trick? In the first day of eligibility, 25 dealers in 18 states signed on — if the dealer down the street joins the MIC and has access to the association’s wealth of information, they will absolutely have a leg up on you.


Bottom line: join today. Dealers can join for as low as $300 a year with dues dependent on the annual powersports sales revenue of the dealer. You can begin the dealer registration process at If you join by March 31, you’ll be designated as a MIC Charter Dealer. Don’t miss your chance!

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