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MIC Symposium: Electrification of Powersports, Part 2

The conversation continues Thursday, May 26 at 10 a.m. PT.

MIC Symposium, electrification
MIC Symposium: Electrification of Powersports

This symposium continues the discussion held at AIMExpo.

MIC Symposium, electrification
8 Ways Motorcycle and Powersports Dealerships Can Manage Demand with Speed & Efficiency

Demand for motorcycle and powersports dealerships is at an all-time high, but that doesn’t mean it’s easy to make a sale. Inventory shortages and delays have created challenges that only add to a growing list of problems many consumers see with today’s motorcycle and powersports buying experience. Find out how you can uplevel your dealership

SMS Marketing 101 for Powersports Dealerships

Text is the only marketing channel with a 98% open rate. With that knowledge, how do you build an effective SMS marketing campaign? Covering everything from simple tips and tricks to compliance to building a world-class opt-in flow, this webinar will get you up to speed. Includes insights on: • How to market like a

MIC Dealer Roundtable: Beyond the Door Swing July 22

Part II of the Motorcycle Industry Council’s (MIC) Dealer Roundtable will feature presentations from Curtis Sloan, owner of Sloan’s Motorcycle-ATV in Tennessee, and Brent Gyuricza, owner of Maverick Motorsports in Montana, and Gart Sutton to bring perspectives from both big and small dealerships on key issues facing every dealership. Is momentum slowing? Has weekend traffic ended? With COVID restrictions dropping,

New Karting Championship Race Series Coaching, Faster Career Platform Announced

Through Racers360, drivers will be working personally with the very best karting coaches in the world.

6 Local SEO Myths that Need Busting for Powersports Dealerships

In an era of smartphones and on-demand everything, local businesses are collectively coming to a rather daunting understanding—online reviews could make or break a business. The way customers seek out and do business has shifted dramatically over the past few years, and with it, their expectations. Recent studies have shown that customers expect more convenience

6 Reasons Why Reviews are Vital for Dealerships

In an era of smartphones and on-demand everything, local businesses are collectively understanding that online reviews could make or break a business.

Cycle Trader: Virtual Resources Educate Buyers Through Digital Retailing Process

In response to the influx of individuals wanting to ride and getting involved in the motorcycling industry, Cycle Trader created a hub of digital resources to educate potential buyers through the virtual retailing process.

How to Navigate a Fall Tsunami of Service Opportunities

With record sales for many powersports dealers in 2020, where do you turn now for revenue this fall?

In-Store Dealer Operations: The Unlikely Key to Your Digital Success

In the coming year, dealers must align their longstanding business practices with these new innovations to keep margins high, deliver excellent customer satisfaction and be ready for another round of unexpected challenges.

Demand for MSF Rider Courses and Online Info Stays Strong During Pandemic Times

Through statewide lockdowns and pandemic precautions, and months into the coronavirus crisis, the Motorcycle Safety Foundation is seeing strong demand for rider education across the country.

4 Ways to Attract and Service Customers – 100% Digitally

So much has changed in the world during the past few months. Many dealers and shops have been making the decision whether or not to close their doors temporarily and when to reopen. Join this brief webinar to learn how your dealership can manage its customer journeys digitally —- from initial search to final sale.

MPN is Going Digital

Rather than waiting to receive a print copy of the magazine each month, you will have instant access to all of MPN’s feature stories and monthly columns, along with breaking news, the latest products and technical tips available 24/7 online.

Following the Trail of the 2020 Off-Road Market

As the saying goes: hindsight is 20/20, but nothing we have experienced in 2020 so far has given us a clue as to what would happen next. It has been one of the most unpredictable and tumultuous six months that we can remember. However, the powersports industry has adapted and thrived in many cases as we move into a new normal.

MSF Prepares for New Future While Maintaining Core Programs

In response to state programs that have chosen to resume training, the MSF is developing recommendations for delivering classes while adhering to RETS standards, with companion documents on social distancing and maintaining a hygienic training environment.