Dominion Powersports Solutions is now offering its dealer customers consumer sales and marketing strategies in an easy-to-use, online learning format.
The new program, called Powersports Summer School, was created to help drive sales this summer .This program will offer short, strategy-filled videos focusing on specific critical sales and marketing topics.
“We’re providing five marketing and sales strategy videos, all of which can be viewed in less than an hour,” said Dominion Powersports’ Business Development Manager Neil Pascale. “These strategies come from our Pulse webinar series, which continues into its second year and is viewed monthly by as many as 400 powersports dealers.”
Dealers and their staff participating in the Summer School program will be automatically entered into a drawing for a free iPad once they have viewed at least three of the program’s five videos.
The Powersports Summer School started this week with a video on how dealers can drive better attendance at their store events using Facebook. Other videos on how dealers can capture more email addresses and other relevant sales and marketing strategies will follow in coming weeks.