Motorcycle Safety Foundation Encourages Riders to Get Online and Learn
The Motorcycle Safety Foundation is calling on riders everywhere to keep learning and stay safe with the help of online information, most of it available for free.
Cycle Trader Partners with Alvarez & Marsal to Educate Dealerships on CARES Act
Cycle Trader, a division of Trader Interactive, announced that it will be providing a webinar on the CARES Act’s Paycheck Protection Program.
How to Win Customers and Influence Word-of-Mouth
We love to talk about the things we love. Whether it’s our favorite sports team or the new burger place we tried last night, we can’t seem to help ourselves when things delight us. And it’s totally natural. Almost effortless. It doesn’t feel at all like an advertisement to us or the person we’re sharing
Shop Talk: Outside Expert vs. Do It Yourself
Budgeting for an outside training program is a lot more than figuring out if you can pay the bill. Just like purchasing a lift for service or a remodel for the dealership, you have to be able to figure the long-term costs/savings/benefits to the entire transaction.
How to Capture Sales in the Pre-Owned Motorcycle & Powersports Market
The pre-owned market for motorcycles and powersports equipment is hot right now. If pre-owned were a brand like Honda, Yamaha or Harley, it would be number one in sales.
Shop Talk: Dead Wood Doesn’t Burn
What about your staff? Are they dried wood or dead wood? Are they tempered for the task and able to burn hot for a long period of time or have they decided to serve the rest of their time living in their former glory?
Shop Talk: As Loyal as a Puppy
While I don’t know the difference between HTML and hamburger, I can tell you that there is software on the market that is less expensive than what you’re using now.
How to Attract and Convert More New Customers in 2019 with Text Messaging
Did you know that 89% of your customers and prospects would rather communicate with you via text message instead of a phone call? The way we communicate with our customers is changing every day, and many of the industries we do business with each day have been using text messaging for years. Attend this free
Free On-Demand Training: Managing Your Online Presence
Powersports can be a competitive business. General Managers and marketing directors are always on the lookout for ways to differentiate their dealership from the competition.
AIMExpo Presented by Nationwide Introduces 2018 Dealer Summit
Dealer Summit 2018 is about industry working together to improve all businesses, and the very important role retailers play in sustaining industry growth.
Online Fraud Protection
If your dealership has an e-commerce site that is taking orders and perhaps even offering a “pick-up in store” option, you could also be at risk for fraud.
Boost Sales, Beat Fraud with Kount
Kount helps online businesses boost sales by reducing fraud and allowing them to accept more orders. Kount’s all-in-one, SaaS platform is designed for merchants operating in card-not-present environments and simplifying fraud detection and dramatically improving bottom line profitability.
Babcox Media Acquires AutoSuccess Magazine
Based in Louisville, Kentucky, and founded in 2001, AutoSuccess magazine is delivered each month to more than 22,500 new car and light truck dealerships in the United States and Canada.
Neil Pascale Joins Garage Composites
A powersports provider of dealership training, Garage Composites, has added industry marketing expert Neil Pascale to its growing staff. Pascale joins a well-known group of trainers and moderators at Garage Composites that cater to every dealership sector in the industry.
Good Help…
When an employee leaves your operation there are quantifiable costs that you can see, including running help wanted ads, recruiting fees, sign-on bonuses, relocation fees, etc.
Yamaha and Powersports Data Solutions Announce Licensing Agreement
Yamaha Motor Corporation and Powersports Data Solutions have entered into a licensing agreement for Service Manager Pro. Under this agreement all Yamaha dealers will have their own unique account with access to Service Manager Pro starting in January 2015. “This new agreement will allow us to develop specialized content for Yamaha’s dealers and help them
