The pre-owned market for motorcycles and powersports equipment is hot right now. If pre-owned were a brand like Honda, Yamaha or Harley, it would be number one in sales. But many dealers are leaving money on the table because they don’t pay as much attention to their pre-owned inventory as they do their new machines.
During this free Motorcycle & Powersports News webinar on Tuesday, September 10, we’ll talk to experts in the pre-owned space about how dealers can maximize their sales. Techniques include acquiring more trade-ins, tapping into auctions online, and visiting in-person auctions. We’ll also discuss how best to set up a Certified Pre-Owned segment of your dealership that will bring in new customers.
Many pre-owned customers want the same guarantee that buying new usually brings with it. We’ll show you how to build a marketing program to target these customers. And finally, you’ll hear a live Q&A with our panel where you can contribute your own questions about the pre-owned segment.
