Oracle Lighting Launches Polaris Dynamic ColorSHIFT Surface Mount DRL Signature Light
The Dynamic FLOW Turn Signals has a sequential indicator which sends the LEDs in a wave towards the direction you are turning.
PathFinderLED Dynamic LED Spoiler for Honda Gold Wing
The LED spoiler is styled so that it would have a sporty yet minimalist and seamless fit on the Gold Wing trunk.
Pandemic Propels OEM Growth
HISUN had its foot on the gas, prepared to take on the challenges that this year created, ultimately moving the company further into their growth strategy at an accelerated rate.
Joe Rocket Ladies Atomic Limited Jacket
For cool and comfortable ride, this jacket also has a Variable Flow ventilation system with waterproof zippers and Cross Linked Ventilation with Wind Tunnel Cooling.
Summer Sales Recap Amidst A Pandemic
One of the main concerns for dealers right now is getting inventory, both new and pre-owned, to keep up with the demand set forth in the summer.
MIC Gas Tank Competition Finalists Selected
It’s the powersports industry’s version of TV’s “Shark Tank,” and these are the five competitor companies chosen to present their business plans to industry leaders, media and influencers, in conjunction with the MIC’s AIMExpo trade show.
Demand for MSF Rider Courses and Online Info Stays Strong During Pandemic Times
Through statewide lockdowns and pandemic precautions, and months into the coronavirus crisis, the Motorcycle Safety Foundation is seeing strong demand for rider education across the country.
MIC: Industry Unites to Prevent 100% Tariffs
A unified push by the Motorcycle Industry Council, its member companies and their staffs and dealers has resulted in motorcycles, parts and accessories being left off the most recent round of European Union tariffs.
MIC: Off-Highway, Dual-Purpose Motorcycle Sales Soar
Off-highway motorcycle sales rocketed 50.3% in the first half of the year compared with the same period last year, while dual-purpose motorcycle sales jumped 20.9% in the same time frame.
Join the MIC Ridership Campaign
The MIC team has launched the first powersports industry campaign in decades, and they’re asking you to join in a social media takeover next Thursday and Friday, July 30 and 31.
MIC, Powersports Veteran Larry Little Retires
Larry Little is retiring after more than 40 years and a variety of important work in the powersports industry.
Michelin Expands Sportbike Tire Range for Road and Track Use
Intended to meet the needs of motorcycle riders from 100% track to 100% street, Michelin has renewed its entire Sport offering by launching four new motorcycle tire ranges this year.
Daytona Bike Week & the Michelin Commander III
While I’d love to stay and gaze at the eye candy rolling down the street, my mission at Daytona Bike Week is different; I’m here for the tires.
MIC: Free Contactless Commerce Solution
Helping dealerships meet those challenges, the MIC BankCard Program allows any dealership to set up a virtual store with contactless commerce using online invoicing and an online shopping cart, all for free.
MIC: We’re Here to Help
In times like these, the need to band together is more important than ever. The MIC wants you to know that they are here to help.