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Triumph Announces MX, Enduro Plans with Help from Carmichael

Triumph has announced that they are developing a new line of competition motocross and enduro motorcycles. Joining the company’s motorcycle lineup, this competition MX and Enduro family is expected to bring all of Triumph’s engineering expertise to riders and racers worldwide. Going hand-in-hand with this commitment to race at the highest level, Motocross Legend Ricky

The MIC To Sponsor Women’s Industry Meeting in Aug.

The MIC is sponsoring a Women in Powersports professional meeting during the in-person Women’s Motorcycle Festival and Conference in Arlington, Virginia, not far from the nation’s capital. The Women’s Industry Meeting & Breakfast Powered by MIC will be at the Crystal City Sports Pub on Thursday, August 19, from 9 am to noon. “Hear the latest on

Tucker’s BikeMaster Brand Introduces New Line of Performance Chemicals

No product needs great cleaners and lubricants more than a motorcycle, UTV or dirt bike that operates in an environment with heat, road grime, dirt and mud. BikeMaster’s new performance chemicals are exactly what’s needed to keep a machine in top condition while having some on-road or off-road fun.  The new offering includes Contact Cleaner, Penetrating

MIC Dealer Roundtable: Beyond the Door Swing July 22

Part II of the Motorcycle Industry Council’s (MIC) Dealer Roundtable will feature presentations from Curtis Sloan, owner of Sloan’s Motorcycle-ATV in Tennessee, and Brent Gyuricza, owner of Maverick Motorsports in Montana, and Gart Sutton to bring perspectives from both big and small dealerships on key issues facing every dealership. Is momentum slowing? Has weekend traffic ended? With COVID restrictions dropping,

Twin Power Introduces New Chemicals for V-Twin, Cruiser Markets

Twin Power has added a new line of high-performance chemicals to its product line and will begin shipping them to dealers this month. The new products are a welcome addition to the workbench for owners of V-Twins and Cruisers and riders concerned about this impact of ethanol on their bike’s components. The new offerings include

REAR SADDLEBAG DYNAMIC SEQUENTIAL LED LIGHTS FOR GOLD WING

Made to fit 2018-2021 Gold Wing Tour/Non-Tour, the new PathfinderLED Multi-Function Saddlebag LED lights dramatically increase the rear visibility on Gold Wings while keeping the factory look. Designed with the rider in mind, these new Dynamic Saddlebag Lights have built-in Running Lights + Dynamic Brake lights + Sequential turn signals to keep riders visible and

MIC Launches New Market Expansion Initiative

Ride With Us, the powersports industry’s first multifaceted market expansion program, has officially been launched by the Motorcycle Industry Council. “In late 2019 at MIC’s Communication Symposium, we shared the MIC’s vision for growing ridership – more riders, riding more,” said Paul Vitrano, chairman of the Motorcycle Industry Council Board of Directors and senior vice

Alexander Smith Joins the MIC Dealer Advisory Council

Alexander Smith, of Malcolm Smith Motorsports in Southern California, is the newest member of the MIC Dealer Advisory Council. He was raised in the motorcycle industry by his father Malcolm Smith, the famed off-road racer and co-star of “On Any Sunday.” Alexander attended Sonoma State University earning bachelor’s degrees in business management and international economics. “I was fortunate to grow up riding and working

Polaris Names Michael Speetzen as CEO and Bob Mack as CFO

Speetzen and Mack have been serving as interim CEO and interim CFO, respectively, since January.

REVIEW: Joe Rocket Ladies Atomic Limited Jacket

With a waterproof-treated RockTex 600 outer shell, I didn’t have to worry about wringing myself out to dry and it was fascinating to admire how the accumulated water droplets repelled right off of my sleeves.

MIC: Huge Boost for Recreational Trails Introduced in Congress

Work and improvements on the nation’s trails would certainly be welcome as off-highway powersports has grown, along with other types of outdoor recreation, during the pandemic.

Michelin Announces BMX Racing Line Tires

These tires are designed for BMX riders who compete at the highest level and leisure riders who want ultimate performance.

Rick Alcon to Chair MIC Dealer Advisory Council

The Motorcycle Industry Council announced Rick Alcon, of Team R&S Powersports Group in New Mexico, as chairman of the Dealer Advisory Council.

Michelin Joins 2021 Grand National Cross Country Racing Series as Featured Sponsor

Michelin’s presence at GNCC races will bring a broad scope of products, including off-road motorcycle tires, bicycle tires, automobile tires and recreational vehicle tires.

Larry Little Receives MIC Chairman’s Award

Chair of the Motorcycle Industry Council Board, Paul Vitrano, presented industry veteran Larry Little with the Motorcycle Industry Council Chairman’s Award on Jan. 21, during the virtual AIMExpo Connect presented by Dairyland trade show.

MIC Elects 3 to Board of Directors

Motorcycle Industry Council members elected Nicole Allen of Akrapovič, Jeff Brown of EagleRider and Tim Calhoun of Quin Design Helmets to two-year terms on the MIC Board of Directors.