MIC Announces New Board Officers
Chuck Boderman assumes the chair, and Bill Jenkins was elected vice chair.
MIC Bankcard Kickstarts Funding for Market Expansion and Expands Benefits for Members
The MIC’s market expansion initiative is an integrated program aimed at inspiring and supporting new and returning riders.
MIC & Progressive IMS Outdoors Heads to Atlanta this Weekend
MIC’s Ride With Us market expansion program is boosting excitement for Progressive IMS Outdoors.
Registration is Open for the Third MIC Dealer Roundtable on October 21
For dealers and general managers, the roundtable taking place on 10 a.m. PT will feature a deep-dive into current and relevant topics that will provide solutions on improving your staffing, inventory and bottom-line. Aftermarket and vehicle manufacturers and distributors can discover valuable insights on improving the customer experience, maximizing existing resources, and growing your business. The
MIC Announces its ‘Ride With Us’ Intro Program
Anyone who has ever wanted to try riding dirt bikes can get their chance at Overland Expo East in Arrington, Virginia. The Expo will be at Oak Ridge Estates on October 8-10, 2021. Tickets are available for purchase here. The Motorcycle Industry Council’s Ride With Us Moto Intro program is a free experience for Overland Expo
MIC Offers New Ride With Us Resource
To help powersports dealers best leverage social media platforms to engage with current and potential customers, the Motorcycle Industry Council provided its Ride With Us Social Content Playbook to members. “A core principle of Ride With Us is connecting directly with riders and potential riders, and social media is a great tool to do just
David Savlowitz Returns to the MIC Symposium Sep. 23
Spring-boarding off the March 2021 MIC Symposium, David Savlowitz and Michael Ponton return to the MIC Symposium on September 23 at 10 am Pacific to provide updated data, predictive analytics, and strategic perspectives on the macroeconomy and the powersports industry. David Savlowitz is the CEO & Founder of Competitive Analytics located in Newport Beach, California,
The Dirt Buzz Ep.037: Michael Antonovich of Swapmoto Live
This week’s guest on The Dirt Buzz podcast is Michael Antonovich, a Moto-Journalist, Editor, and Content Creator who got his start in the moto media world at now-defunct Transworld Motocross Magazine before moving on to a similar role at Donn Maeda’s Swapmoto Live. Direct Link to Episode: https://bit.ly/Dirt-Buzz-Episode-037 Source: Buzz Media
Yoshimura Introduces Micro Combo LED Signals
Yoshimura has introduced its smallest signal yet! Don’t let the size fool you, these Micro Signals are some of the brightest signals on the market. This signal kit also works as a brake light and a running light. Micro Signals are great for bikes where you want the signals tucked in out of harm’s way.
Q4-’22 Outlook MIC Symposium Sep. 23 at 10 AM Pacific
Competitive Analytics will provide an update of new data, predictive analytics, and strategic perspectives on the macroeconomy and the powersports industry.
Ladies Atomic Limited Jacket
The Ladies Atomic Limited Jacket from Joe Rocket has a waterproof treated Rock Tex 600 outer shell and a 7-point Sure Fit user-defined custom adjustment system around the forearms, waist, back and sleeves. There is a removable Spine Armor, reflective stripes, and an 8” zipper for pant attachment. It also has a Removable insulated full
MIC Brings ‘Ride With Us’ Experience to Overland Expo
Moto Intro will give attendees with no motorcycling experience the opportunity to experience the thrill of their first ride on dirt bikes.
Ducati’s Dynamic Duo Ready to Tackle ‘Pitt Race’
MotoAmerica 2021 resumes this weekend as America’s finest Superbike stars head to the lush surrounds of the Pittsburgh International Race Complex.
Michelin’s New Scorcher Adventure Tire Line Expanding Aug. 1
Michelin will begin distributing its new Scorcher Adventure tire line to all current powersports distributors starting Aug. 1, 2021. Adventure riders will soon have access to the new tire line co-developed and co-branded with Harley-Davidson for the new Harley-Davidson Pan America motorcycle. “Our custom-designed Scorcher Adventure tire gives riders added confidence and stability on roads and trails
Cinnamon Kernes Named VP of Market Expansion for MIC
Powersports leaders named industry veteran Cinnamon Kernes as vice president of market expansion as the Motorcycle Industry Council (MIC) builds momentum to get more riders riding more. Kernes will lead and develop this new multifaceted program, “Ride With Us.” “I couldn’t be more excited to lead our industry’s market expansion effort,” said Kernes. “To share
MV Agusta Turns to Comics with MV Branded Strip
The first episode of the series, authored by Italian comic writer Tommaso De Stefanis, has just been released.
