MIC: We Need Everyone to Speak Up
In times like these, the need to band together is more important than ever. Our collective voice will be louder and ensure that we are heard by the people making decisions that affect our community.
MIC: COVID-19 Industry Updates & Resources
The Motorcycle Industry Council leadership and Government Relations Office (GRO) are in daily contact with officials regarding the COVID-19 Coronavirus emergency.
MIC: Stay in Touch While Staying Away
The MIC recently sent out a release, reminding everyone in the industry to stay in touch while staying away during the COVID-19 pandemic.
Roland Sands Design Combats Pandemic Blues with Coronavirus Bike Build Off
The Coronavirus Bike Build is the “if I only had the time to work on my bike” incarnate. As most of us are sequestered to our homes, Roland Sands Design are encouraging bike builders from all backgrounds to help flatten the curve and finally tackle that project that’s been sitting idle either in the garage or your imagination.
How to Reach Customers During the Pandemic
With the necessity of social distancing and the rise of businesses closing to stop the spread of the Coronavirus, powersports dealerships are struggling. As a result, finding alternative ways to reach customers will be a necessity due to the uncertainty of how long the pandemic restrictions will last.
MIC: Ride It Out
The Motorcycle Industry Council released a statement regarding the COVID-19 situation and how it is influencing the industry.
Kevin Lackey, Curtis Sloan Join MIC Dealer Advisory Council
Kevin Lackey of Freedom Powersports, and Curtis Sloan of Sloan’s Motorcycle & ATV, have joined the MIC’s Dealer Advisory Council, adding more veteran talent to represent the needs and interests of dealerships across the nation.
Top Michigan Honda Powersports Dealership Gets New Ownership
After a decade of the fast-paced world as a Honda powersports dealership owner, Carr decided to explore the possibility of selling his business to spend more time with his family.
MIC: 2020 Gas Tank Competition
The Motorcycle Industry Council invites powersports entrepreneurs to apply for a chance to have one-on-one mentoring from an industry veteran, plus a trip to Columbus that includes booth space at the 2020 AIMExpo presented by Nationwide and the opportunity to present your business plan to powersports leaders and media.
MIC: Initial Tactical Steps for Industry Ridership Initiative Showcased at Symposium
“More Riders, Riding More – The Ridership Session” outlined these action plans for the developing industry-wide initiative, presented by MIC staff and strategic consulting company Centauric at the Nov. 21 symposium in Long Beach, CA.
Michelin Unveils Commander III Tire Line at Biketoberfest in Daytona
Available for purchase starting in January 2020, the new custom tire line is the official tire of Daytona Beach Bike Week, the World’s Largest Motorcycle Event.
Mimi and Moto Wins MIC’s 2019 Gas Tank Competition
Nancy Gerloff and Mark Augustyn, creators of Mimi and Moto, cartoon monkeys that help introduce children to the joys of the motorcycle lifestyle through books and other products, won the 2019 Motorcycle Industry Council Gas Tank Competition.
MIC: Industry-Wide Initiative to Get More Riders, Riding More
The Motorcycle Industry Council presented the strategic framework for the long-term, industry-wide effort designed to boost ridership, get more riders, riding more, last week at the opening session for AIMExpo presented by Nationwide.
AIMExpo: MIC Looks to Increase Ridership
The Motorcycle Industry Council’s intensive work to create a long-term initiative to bring more people into the world of motorcycling was shared with all stakeholders in the industry during the AIMExpo General Session on Thursday, Sept. 26, at 4 p.m.
MIC Gas Tank Winner Announced at AIMExpo
Five finalists from the second annual Gas Tank Competition organized by the Motorcycle Industry Council traveled to Columbus, OH, to present their business plans to industry leaders, media and influencers at AIMExpo presented by Nationwide.
Microsoft Executive Abruptly Closes 5 Seattle Dealerships
In a report by The Seattle Times, five Seattle-area motorcycle dealerships, including BMW and Ducati, were closed by their owner, a Microsoft executive and avid motorcycle racer.
