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Strider Cup World Championship Races Descend on San Francisco

Strider Bikes, a manufacturer and marketer of children’s no-pedal balance bikes, is welcoming hundreds of balance bike racing toddlers to Pier 35 in San Francisco, July 29-30, for the 6th Annual Strider Cup World Championship presented by FedEx. This is the first time the event has been held in California.

European Powersports Battery Brand Unibat Launches US Distribution

Unibat, a powersports battery manufacturer in Europe, has launched distribution in the U.S. Based in Bari, Italy, the company will undertake U.S. sales with corporate headquarters in Woodland Hills, California, and U.S. distribution from Humble, Texas.

Bestop Acquires Baja Designs

Bestop, a manufacturer of Jeep and truck soft tops and accessories, has announced it has acquired Baja Designs (BD) of San Marcos, California. Recognized as “The Scientists of Lighting” for more than 20 years, BD engineers lighting systems at the forefront of off-road racing and on- and off-road driving.

Apparel Pro: Vintage Gear

For nearly two years I’ve been planning a cross-country event for women riders called the Sisters’ Centennial Motorcycle Ride.

New Products Showcase at the Quail Motorcycle Gathering

The eye appeal of hundreds of stunning classics arranged on the putting green of a top-scale resort in the hills above Monterey, California has led many manufacturers to use the event as a backdrop to roll out new products.

Whiskey Grade

Located in the bustling neighborhood of Ohio City just outside of downtown Cleveland, Ohio is home base for Whiskey Grade, a moto fashion and fuel-inspired apparel store.

Former Team Honda Member DeWayne Jones Succumbs to Cancer

It is with great sadness that American Honda marks the passing of former Team Honda factory racer DeWayne Jones, who died on Sunday, June 19, following a battle with cancer.

Made For Victory Performance Cam Kit

The new Made For Victory S&S Stage 2 Performance Cam Kit is designed to significantly increase performance without sacrificing smooth engine response at lower speeds to deliver the full-bore Victory Motorcycles riding experience.

Scot Harden Hired as CMO for Torrot GasGas Motos North America

Torrot GasGas Motos North America announced that industry veteran, AMA Hall of Famer and former VP of Global Marketing for Zero Motorcycles, Scot Harden has joined its executive management team as chief marketing office for GasGas Motorcycles and the Torrot line of 100% electric smart products.

Zero Motorcycles Celebrates 10th Anniversary

Zero Motorcycles has announced its 10th anniversary celebration. To mark a decade of pioneering electric vehicles, Zero launched a limited edition 10th Anniversary model, rolled out a rich timeline of stories chronicling the rise of the company, and highlighted 10 years of owner savings with a special gift for buyers.

Destry Abbott Fundraiser at Pole Position Raceway

Off-road superstar Destry Abbott was recently diagnosed with leukemia and the motorcycling family has responded by banding together to host a fundraiser for him on Tuesday, June 21. This event will take place at Pole Position Raceway in Corona, California, an indoor go kart track.

Honda Superbike Showdown Set to Kick Off

The three-race Honda Superbike Showdown, organized by American Honda in conjunction with MotoAmerica, is scheduled to commence this weekend at MotoAmerica’s Road America round in Elkhart Lake, Wisconsin, with events to follow at Birmingham, Alabama’s Barber Motorsports Park and Monterey, California’s Laguna Seca Raceway.

Bert Baker and Jerry Covington Highlight Sturgis Hall of Fame Inductees

A couple of inveterate tinkerers and V-Twin innovators lead the pack headed into the Sturgis Motorcycle Museum Hall of Fame Class of 2016. Both Bert Baker and Jerry Covington have made an indelible stamp on the industry and have “the right stuff” to meet the Museum’s criteria for inclusion in a select group of individuals who have impacted this industry.

Honda Demo Rides Planned for Americade

American Honda will be conducting demo rides for attendees of the Americade touring motorcycle rally, set to take place June 6-11 in Lake George, New York. The hugely popular annual event includes a convention, trade show, guided tours and more.

Printing All The News That Fits

“There are only a few professionals in powersports who crossover the many skills needed to work with these aggressively growing brands.”

Urban Gear

Porsche Taylor, founder and editor of Black Girls Ride Magazine, epitomizes the urban rider. Her definition of good urban riding gear, like mine, is motorcycle apparel that is at once protective while it can easily be worn in other settings as she moves about her daily life.