Bestop, a manufacturer of Jeep and truck soft tops and accessories, has announced it has acquired Baja Designs (BD) of San Marcos, California. Recognized as “The Scientists of Lighting” for more than 20 years, BD engineers revolutionary lighting systems to stay at the forefront of off-road racing and on- and off-road driving.
“Baja Designs engineers elite-level products that are a perfect match with Bestop’s ultra-premium Jeep soft tops and accessories,” says John Larson, Bestop CEO.
The acquisition reflects Bestop’s priority of growing both organically and through acquisitions in the automotive aftermarket. The company continues to invest in brand development and aggressive product innovation, while evaluating opportunities to extend into new product categories.
“We believe that now is the right time to join forces with Bestop because there is a huge opportunity to leverage each other’s strengths and move even faster toward our shared long-term visions,” says Alan Roach, Baja Designs founder. “This is all about making the Baja Designs business, brand and culture even stronger than it is today.”
