Progressive IMS Outdoors Announces 2021 Tour Venues and First Raft of Tour-wide Exhibitors
Progressive IMS Outdoors announced this year’s host venues and key brands attendees can look forward to engaging with across the 2021 tour.
Lonski and Associates is now V20 Recruiting + Consulting
Lonski and Associates, the leading recruitment firm specializing in staffing solutions for companies in the marine, powersports and RV industries, announced that go forward, the company will do business as V20 Recruiting + Consulting.
Powersports Support Launches New Website, Product Video Series
These brand assets will not only give the company a new look and feel but will also streamline and simplify the user experience.
BOSS Audio Systems Unveils New Branding Initiatives
With the launch of the new bossaudio.com, BOSS Audio Systems announced it is taking the brand in new and exciting directions with a modern look while redefining great value, great performance and what a great customer experience should be in today’s marketplace.
Rollick, AVALA Come Together to Re-Brand as Rollick, Inc.
Rollick, a marketing technology solutions provider and vehicle buying program for the recreation and industrial equipment industries, acquired AVALA Marketing Group last October and will now become one branded organization known as Rollick.
Energica Motor Company Reveals New Logo
Energica Motor Company announced a refreshed corporate logo that supports the purpose, values and culture for the future of the Italian manufacturer.
Tucker Adds New Hires to Sales, Marketing Teams
As Tucker continues to ramp-up for its next chapter as a world-class powersports distributor the company has emphasized hiring sales and marketing professionals to showcase its dealer and brand partner-focused sales and marketing strategies.
Curtiss Motorcycles Unveils First New Bike in 100 Years
The announcement marks the first product release since Confederate Motors rebranded to Curtiss Motorcycle earlier this year.
Sportsman Country Joint Venture Between Massimo and Linhai Clarified
Sportsman Country will carry Linhai products under Linhai brand, and all existing Linhai dealers in USA will be serviced and maintained by Sportsman Country.
OEM Update: Caterpillar UTV
Caterpillar has taken the wraps off its first-ever Cat utility vehicles – the gasoline-powered Cat CUV82 and diesel-powered CUV102D – at the company’s high-tech proving grounds in Peoria, IL, that featured two indoor arenas for demonstrations and testing.
Caterpillar Unveils New UTVs to Media at Proving Grounds in Peoria, IL
Caterpillar has taken the wraps off its first-ever Cat utility vehicles – the gasoline-powered Cat CUV82 and diesel-powered CUV102D – at the company’s high-tech proving grounds in Peoria, IL, that featured two indoor arenas for demonstrations and testing.
OEM Update: 2018 Recreational-Utility Vehicles
The evolution of the Side-by-Side market continues in 2018 with more new models being introduced for the utility market and crossover recreation and trail markets.
Is The Motorcycle Industry Dying?
A Look At The New Rider Market Bloomberg followed the July 4th holiday with the declaration “The Motorcycle Industry Is Dying” on July 5th. While the pronouncement created some fireworks in cyberspace, many in the real world of the motorcycle industry took it as business as usual. “We all die a little each day,” claimed
Pavement, Powder and Everything in Between
Textron Specialized Vehicles Welcomes Arctic Cat and Outlines the Future Just one day prior to Arctic Cat being bought by Textron Specialized Vehicles, Eric Mercer, the owner of Velocity Powersports in Victoria, Texas, made the tough decision to terminate the Arctic Cat line from his dealership. “If I knew that was going to happen I
Building Community At Your Dealership
Building community is not a new concept for motorcycle dealers, yet very often it is overlooked as a way of increasing sales. While “community” itself is an intangible concept, for many successful dealerships it’s part and parcel of generating happy customers as well as a solid sales base.
Service Group Announces National Partnership with Kawasaki Motors
Service Group has partnered with Kawasaki Motors Corp., to provide comprehensive extended coverage on new and used powersports units sold at Kawasaki dealerships throughout the US.
Service Group will be the administrator for the new GAP, tire & wheel, and prepaid maintenance products being offered alongside Kawasaki Protection Plus.