Energica Motor Company announced a refreshed corporate logo that supports the purpose, values and culture for the future of the Italian manufacturer.
The new logo is part of a corporate rebranding aimed to renew the identity of the company in view of the upcoming racing experience as single manufacturer for FIM Enel MotoE World Cup.
The historical logo enclosed within the green ellipse has been replaced after seven years, and the new one will be revealed during the demo lap of Ego Corsa to be held at MotoGP Motul TT Assen.
Becoming a leading voice of EV’s market and being part of a new era of professional two-wheeled motorsport, Energica’s goal was to reinvigorate the identity paying close attention to the iconic “E” symbol.
Energica’s new logo has been modernized to reflect, yet maintain the integrity of the key elements of the original version, such as the “electric beat” symbol displayed in the upper fairing of each Energica motorcycle. The classic outline of the lettering was redrawn with a more outlined version that still stays true to the original design.
The new corporate brand reflects a modern and aggressive look that identifies with the company in the motorcycle global industry.