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Cascade Moto Classics Inc.

“Building a long-lasting relationship with our customers is our genuine goal. Seeing our customers as friends, we strive to ensure that they receive the best support before, during and after their purchase.”

AIMExpo Presented by Nationwide Hosts Record Number of Attendees in Las Vegas

The record number was anchored by the largest dealer presence to date at AIMExpo presented by Nationwide.

Dealer Registration Demonstrates Broad Global Reach for AIMExpo Presented by Nationwide

AIMExpo will have representation from all 50 states and Puerto Rico in addition to a dealer presence from 43 different countries.

AIMExpo Presented by Nationwide Introduces 2018 Dealer Summit

Dealer Summit 2018 is about industry working together to improve all businesses, and the very important role retailers play in sustaining industry growth.

Royal Enfield Himalayan Ready to Conquer U.S. Middle Weight Market

Compared to the massive pavilions and runway models from hometown heroes like Ducati and the Aprilia/Moto Guzzi/Vespa team, the low key unveiling of the little Himalayan was on a pile of dirt… literally.

Del Amo Motorsports Monolith of Motorcycles

Traveling north on the Costa Mesa Freeway (Route 55) in Southern California, you can’t miss Del Amo Motorsports’ impressive monolith of motorcycles.

Del Amo Motorsports Front
OEM UPDATE: Vanderhall Ready to Win The Trade Wars

With a healthy power-to-weight ratio and 4.5-second 0-60 mph acceleration, the Vanderhall Venice offers plenty of bang for the buck (MSRP under $30K) and decent dealer margins. Did we mention Vanderhall is made in the USA, so it won’t become a casualty of a trade war?

Vanderhall vehicle
OEM UPDATE: Wolf Brand Scooters

Wolf Brand Scooters got its humble start in Tampa Bay, Florida, almost a decade ago. Now Wolf scooters are being carried across the country in some of the largest scooter shops in the nation.

Wolf Brand Scooters Diana Hammer
V-Twin Market Update: The Search For New Customers Continues

By this point, everyone knows how Harley’s woes with selling new bikes and finding new customers has trickled down to just about everyone in the powersports industry (except perhaps the UTV market). We don’t mean for this to sound so downbeat, but it is what it is until we find some solutions… and fast!

iMotorsports of Orlando: Indian Motorcycle

The motorcycle is shown from every angle, although it is not shown running. If the customer decides to buy the bike, all details, including financing, are dealt with over the phone and internet, and delivery is free. The customer gets 24 hours and 50 miles to decide whether or not to keep the machine.

Nominees Announced for Diversity Volume Leadership Awards

More than 14 million personal new vehicle registrations were analyzed to identify which consumer groups are winning and driving sales with top global automotive and motorcycle brands.

MIC Communications Symposium Speakers to Share Ideas, New Approaches to Attract Broader Market 

Shaking things up, doing things differently in a fast-changing market will be front and center at the 19th annual Motorcycle Industry Council Communications Symposium on Nov. 15, in Carson, Calif.

Beyond Boomers: What Are the Kids Riding?

I recently read an article on Motorcycledaily.com about “Why don’t we see more Japanese Retro Bikes?” If you read the comments section, you can see why. Everyone has a different idea as to what “Retro” looks like, and it’s going to be almost impossible to satisfy all of the people like the ones in the comments section.

Just My Perspective

My first motorcycle industry trade show experience was in February 1979 at the Dealer Expo in Cincinnati, Ohio. Most of you have heard the story how I headed out to Cincy with a 10’x10’ display full of nothing but bungee cords. The Cincinnati Dealer Expo was the show back then! I was thrilled to be

State of Confusion? No, Time of Transition

Balancing financial stewardship with the cultural demands of an enthusiast-driven business is as big a challenge today as it was 40 years ago.

NYT Report: Young Buyers Turning to Used Bikes, Delaying Harley Recovery

The New York Times reported that Harley is likely to see a prolonged recovery due to the fact that younger buyers (i.e., millennials) are snapping up lower priced used bikes and metric models as opposed to purchasing a new Harley.