The National Association of Minority Automobile Dealers (NAMAD) and IHS Markit, a source for vehicle and consumer insights and registration information, have partnered to once again present the industry’s only ceremony of its kind pertaining to multicultural vehicle buyers.
More than 14 million personal new vehicle registrations were analyzed to identify which consumer groups are winning and driving sales with top global automotive and motorcycle brands. Select automotive and motorcycle manufacturers have been nominated by category and the award winners will be announced during the 3rd annual Diversity Volume Leadership Awards.
Top Ethnic Cruiser/Touring Bike:
– Harley-Davidson FLHXS,
– Indian Motorcycle Co. SCOUT,
– Can-Am Spyder Roadster
Top Ethnic Sport Bike:
– Kawasaki EX300,
– Honda GROM,
– Polaris Slingshot
The invitation-only Diversity Volume Leadership Awards, reception and dinner will take place during the North American International Auto Show on Sunday, January 14, 2018, 5p.m., at Cobo Center in Detroit.
The NAMAD/IHS Markit Awards are presented annually to brands that have the highest new vehicle registrations with multicultural consumers. 2017 model year registration data from IHS Markit is used to identify market leaders and the awards are based on analysis of personal new vehicle registrations (Oct. 2016 – Sept. 2017).
Of the top industry honors presented to automotive/motorcycle manufacturers, nominees for DVL Awards have demonstrated the highest new vehicle registrations with ethnic, women, LGBT, and millennial consumers.
