MIC Communications Symposium Speakers to Share Ideas, New Approaches to Attract Broader Market 

Shaking things up, doing things differently in a fast-changing market will be front and center at the 19th annual Motorcycle Industry Council Communications Symposium on Nov. 15, in Carson, Calif.

Shaking things up, doing things differently in a fast-changing market will be front and center at the 19th annual Motorcycle Industry Council Communications Symposium on Nov. 15, in Carson, Calif.

The morning and afternoon programs have several first-time symposium speakers, as well as returning favorites of the industry, sharing new ideas that members can use plus informative market data and the latest sales forecasts.

“Everyone knows our world is rapidly changing and we have to be disruptive, embracing new ways and evolving with the times,” said Paul Vitrano, MIC chair and Polaris Industries, Inc. vice president, global government relations. “We’ve got an amazing roster of experts booked for the symposium, and if you want to make a difference in our business and challenge the status quo, then we invite MIC members to be there and engage with us, along with colleagues and industry peers. We can all benefit from some new thinking.”

Shama Hyder, founder and CEO of The Marketing Zen Group, and Nick Gray, founder of Museum Hack in New York, are new symposium speakers who have achieved success by recognizing opportunities that others have missed. Hyder and Gray will undoubtedly inspire participants to look at their market differently.

Hyder is a visionary strategist in the digital world, an author and personality on TV and the web. Her firm is a global online marketing and digital PR company. Hyder, who is known as the “Millennial Master of the Universe” by business magazine Fast Company, has been honored at the White House and the United Nations as one of the country’s top 100 young entrepreneurs.

Gray’s company reinvented the museum experience for adults, taking tens of thousands of people on tours in New York City, San Francisco, Washington, D.C., Chicago and Los Angeles, changing the way they look at museums. Gray, a popular TEDx speaker, believes true competition for attention comes from smartphones, Facebook and Netflix, so Museum Hack tour guides use innovative, in-person storytelling techniques to attract atypical audiences to fall in love with museums.

“Motorcycling is the ultimate immersive experience,” said Gray. “Today’s audiences are digitally-saturated. Real-world experiences are the future of entertainment. I’m excited to share the Museum Hack story and talk about what we can learn in attracting new audiences to motorcycling.”

A familiar voice, but one also calling for the industry to take on new challenges, will come from Dr. Paul Leinberger, a popular veteran of many MIC symposiums. Leinberger, with Denny+Leinberger Strategy, is known for his reporting on the current state of the consumer psyche. His firm helps companies develop brand strategies by recognizing trends, the impact of those trends, and then finding opportunities sometimes hidden in plain sight. He’s always had much to say about the motorcycle industry and the opportunities before it.

In a series of three fast-paced presentations packed in less than one hour, attendees will hear about new unit sales trends, the value of the pre-owned market, and the record-setting year for RV sales. David Savlowitz, founder and chief economist of Competitive Analytics, will provide a forecast of new motorcycle and powersports sales using his specialized data-drilling tools.

To add to that, Jim Woodruff, MIC board member and chief operating officer of National Powersport Auctions, will offer a look at the rapidly expanding used-bike market that is fast becoming a primary driver of the two-wheel business. Elden Wood, vice president sales, service and marketing for Carefree of Colorado, an RV accessories manufacturer, will offer a look at what the RV business has done in recent times to rebound in a fast-moving marketplace. Wood is also on the board of directors of the Recreation Vehicle Industry Association.

MIC members will also hear from their own at the symposium. MIC Chair Vitrano will provide observations on the state of the industry. And members will get an update on other association priorities, including sales and regulatory, from Erik Pritchard, general counsel and executive vice president for the MIC, the Motorcycle Safety Foundation, the Specialty Vehicle Institute of America and the Recreational Off-Highway Vehicle Association.

“This is the best lineup of speakers we’ve ever assembled for the MIC Communications Symposium,” said MIC President and CEO Tim Buche. “We’re addressing the changing demographics, needs and attitudes of our customers and looking ahead to what we can do as an industry to adapt to new, changing and challenging times. We’re encouraging key MIC members and their staffs to attend. We’ve been at capacity in the Carson Center in recent years and we expect this symposium to be just as popular, so we suggest reserving seats well in advance.”


MIC Communications Symposium Registration

You May Also Like

Krämer Motorcycles USA Adds to Dealer Network

Colorado Springs Powersports joins the company’s North American dealer network.


Krämer Motorcycles USA has announced a new addition to its North American dealer network, as Colorado Springs Powersports has joined the team and is ready to serve track enthusiasts in the Rocky Mountains.

“Colorado Springs Powersports is a key partner in our careful expansion of the Krämer Motorcycles dealer network in North America and helps us achieve our goal of doubling our dealer presence in the United States over the next year,” said Jensen Beeler, CEO of Krämer Motorcycles USA. “The team at Colorado Springs Powersports lives and breathes racing, and they have the expertise to maintain the high level of customer support that Krämer owners have come to expect while at the track. They are a perfect example of what we look for in a dealership, and we couldn’t be happier to welcome them to the Krämer family.”

AIMExpo 2025 Returns to Las Vegas

AIMExpo is set to rock the Las Vegas Convention Center Feb. 5-7, 2025, for what is shaping up to be a third record-breaking show year.

LAND Partners With Bloom to Supply Electric Battery Solutions

The LAND and Bloom collaboration spurs efficiency, growth and innovation across the light electric vehicle industry.

LAND logo
Moto Guzzi USA Announces Northeast Demo Tour

Attendees will have the opportunity to get behind bars of the newest Moto Guzzi models.

Moto Guzzi Northeast Demo Tour, Moto Guzzi 2024 motorcycle models
Segway Powersports Adds New Managers

JJ Pecsok joins as sales operations manager and Caitlyn Williams transitions to field marketing manager.


Other Posts

Suzuki and H.E.P. Announce Next 2024 RM Army Boot Camp

The boot camp includes track time, pro rider interactions and unforgettable moments at this event for Suzuki motocross motorcycle owners.

Turn 14 Distribution Adds EVS Sports to the Line Card

The partnership between Turn 14 Distribution and EVS Sports will bring customers an expanded selection of powersports protection.

Boundless Rider Launches Safe Rider Program

The Safe Rider Program utilizes AI-powered crash detection technology to provide real-time emergency response coordination.

Boundless Rider logo
Dainese Group Announces Atlanta Flagship Location

This new location in Atlanta is an experience with racing memorabilia and full lines of protective wear.

Dainese, D-Store Atlanta