Sales of Electric Scooters Set for Stable Growth Through 2029
Electric scooters are well-positioned as an eco-friendly alternative to commercial and public transportation and light weight logistics.
Woman Veteran-Owned SportBike Chic Launches Motorcycle Apparel Line for Female Riders
The newest motorcycle apparel line designed specifically for the needs of women, SportBike Chic was launched in 2016 by U.S. Marine veteran and motorcycle enthusiast, LaShundra Rucker, to fill the gap in motorcycle apparel for female riders.
OEM Update: Indian On a Roll
The 2020 Challenger is the second new motorcycle unveiled by Indian in less than a year. This past spring, Indian announced the FTR 1200, a street legal version of Indian’s competition flattening FTR750 racer.
Check Out The December Issue of MPN
Learn more about Wolf Scooters’ new mini bike, the millennial generation and their buying habits, the technical basics of working on a motorcycle and much more!
PODCAST: Identifying the 1st Time Rider
Younger riders just aren’t getting involved the same way their parents did, so it has left our industry, as a whole, to reevaluate how we can more effectively attract, engage and influence the new riders that are entering the market.
The First Time Rider: Diving Deeper on the Future of Our Industry
The average motorcyclist was 40 years old in 2009, but by 2018 — that number had risen to 50, so the demographic that has fueled our industry over the past twenty years is getting older and potentially aging out of the lifestyle. Instead of buying their first bike, they’re buying their last.
Polaris Reports 2019 3rd Quarter Results
Polaris Inc. released third quarter 2019 results with sales of $1,772 million on a reported and adjusted basis, up 7% from reported and adjusted sales of $1,651 million and $1,653 million for the third quarter of 2018, respectively.
Doc’s Motorcycle Parts
Doc started making his own parts, found that he was good at it and saw a business opportunity. In 1969, he started selling hand-crafted parts for British motorcycles and Harley-Davidsons.
Tangible Ways to Bring In New Riders
To help dealers find a tangible solution to bring in new riders, Paige Bouma, vice president of recreational brands at Cycle Trader demystified the complexity of the subject in her presentation “Capturing the Millennial Market — It’s All in the Story You Are Telling.”
Progressive International Motorcycle Shows Announces ‘Next Steps,’ an Extension of the Discover the Ride Initiative, to Get New Riders Formally Licensed
The Progressive International Motorcycle Shows announced “Next Steps,” an extension of the company’s Discover the Ride program, which serves the entire motorsports community by breaking down the industry’s high barriers to entry.
MBA Insurance: Rental May Be Your Answer
Motorcycle, scooter and ATV rental has become so accepted by the public that for dealers not to be renting is truly missing a growth opportunity.
Honda Announces Enjoyable, Friendly 2020 On-Road Models
In its first on-road announcement for the 2020 model year, Honda rolled out three returning machines that all exude fun and accessibility.
Motorcycle Survey Finds a High Number of Youth Plan to Start Riding
“It is important for the motorcycle industry to recognize there is a deep pool of potential riders, especially within the younger generation, as Discover the Ride’s data suggests.”
OEM Update: How Did Wolf Become a Leader of the Pack?
One of the things Hammer has been able to build upon is brand loyalty with not only her dealers but core customers as well.
MIC Reveals Latest Survey Results of Today’s Motorcyclists
We know that more motorcycle owners these days are women, and now we know increasing percentages of all owners are married and college graduates, and they’re generally older, according to the 2018 Motorcycle Industry Council Owner Survey.
Electric Motorcycles: The Search for New Markets
While the western motorcycle industry as a whole is stagnant, electric motorcycle sales are growing.
