To help powersports dealers best leverage social media platforms to engage with current and potential customers, the Motorcycle Industry Council provided its Ride With Us Social Content Playbook to members. 

“A core principle of Ride With Us is connecting directly with riders and potential riders, and social media is a great tool to do just that,” said Cinnamon Kernes, vice president of market expansion at the MIC. “It’s also an easy way to welcome new riders to our world of two- and three-wheeling, and it can help them feel a sense of community, which will keep them riding.” 

This playbook is geared toward dealers who are managing social media on their own and/or need content ideas and tips to effectively manage social channels, especially on Instagram and Facebook. MIC members can find the playbook on the MIC website under the Resources tab, or by clicking here and logging in: Social Content Playbook (mic.org). 

This playbook is another component of Ride With Us, the powersports industry’s market expansion program. This multi-faceted initiative works to inspire people to try riding; helps them explore different types of vehicles and training and riding opportunities; engages them with dealers and other riders; and helps them integrate riding into their lives.

This summer, the MIC announced a new 45-minute experience for people who have never ridden a motorcycle before — the Ride With Us Moto Intro. All the gear and bikes are provided, and Motorcycle Safety Foundation RiderCoaches guide new riders through basic motorcycle controls, helping them experience their first ride in a closed, controlled environment. The MIC brought the free Ride With Us Moto Intro experience to five locations this summer, including Comoto’s Get On! Moto Fest at the Texas Motor Speedway; Progressive IMS Outdoors shows in Sonoma, California, the Chicagoland area, and near Philadelphia; and to Overland Expo Mountain West outside Denver. This fall, Ride With Us Moto Intro will be at:

• Progressive IMS Outdoors in Atlanta, Georgia: October 29-31 
• Overland Expo East in Arrington, Virginia: October 8-10
• Progressive IMS Outdoors in Southern California: November 19-21 (venue TBD) 

The rider journey continues online at RideWithUs.com with information and resources on next steps, and rider education and training, including where to find an MSF Basic RiderCourse.