The MIC Bankcard Program, powered by Pineapple Payments, now part of Fiserv, has expanded its suite of payment solutions for dealers and is making a substantial investment in the Motorcycle Industry Council’s (MIC) market expansion program to get more riders, riding more.
Earlier this year, the MIC received a sizable investment from Pineapple’s MIC Bankcard Program, further demonstrating Pineapple’s commitment to the powersports industry.
“The MIC’s market expansion initiative is vital to the growth of the powersports industry,” said Ray Smith, director of sales and membership coordinator for the MIC Bankcard Program. Having worked in the powersports and marine business for over 38 years before leading the MIC Bankcard team, Smith has a special understanding of the powersports industry and the challenges that come with it. “Everyone in the industry, especially dealers, values the work the MIC is doing to inspire new riders. Our investment helps to ensure this work continues.”
The MIC’s market expansion initiative is an integrated program aimed at inspiring and supporting new and returning riders as they integrate into the riding community. The initiative, headed by Cinnamon Kernes as the MIC’s vice president of market expansion, continues to evolve from the foundational work led by the MIC board of directors.
“As we continue to expand our efforts to welcome new and returning riders, this kind of meaningful financial support is crucial to the current and future health of our industry,” said Erik Pritchard, president and CEO of the MIC. “All of us must pull together, seize the momentum we’ve been enjoying and grow to new heights.”
A Feature-Rich Credit Card Processing Solution for Powersports Dealers
Now fully leveraging Fiserv solutions, MIC Bankcard can offer dealers point-to-point encryption (P2PE) for every transaction, real-time account management, a nationwide network of field representatives, and access to technical and solution experts specializing in fully customized solutions.
“If a dealer has a problem, we now have a robust suite of solutions to choose from,” added Smith. “Our Interchange Optimization technology alone can secure the maximum amount of savings on credit card processing. The MIC Bankcard Program has more control than ever before in securing savings for dealers.”