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MIC Announces its ‘Ride With Us’ Intro Program

Anyone who has ever wanted to try riding dirt bikes can get their chance at Overland Expo East in Arrington, Virginia. The Expo will be at Oak Ridge Estates on October 8-10, 2021. Tickets are available for purchase here.

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The Motorcycle Industry Council’s Ride With Us Moto Intro program is a free experience for Overland Expo ticket holders interested in experiencing their first ride. Attendees who have never ridden a motorcycle before can experience the joy of their first dirt bike ride with the help of Motorcycle Safety Foundation certified coaches within 45 minutes. Dirt bikes, riding gear, coaching and fun are provided.

“Dirt bikes are a ton of fun and are a great way to spend time outside with family and friends,” said Cinnamon Kernes, MIC vice president of market expansion. “With the Ride With Us Moto Intro, people can try riding in a pressure-free environment and see if they want to take the next step towards becoming a rider.  We’re excited to offer this introductory experience that allows you to try riding prior to committing to taking a class – and best of all, it’s free!”

Off-highway motorcycle sales were up 46.5% in 2020, and dual-purpose motorcycles, which are street legal machines also designed for off-road, were up 22.1%. Sales in 2021 remain strong and training sites for dirt riding and motorcycle licensing classes are booked months in advance.

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