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Synchrony Partners With BRP to Provide Retail Financing Options in the U.S.

Synchrony to offer consumers flexible financing on powersports products.

BRP Closes Out 2023 With a Flurry of Awards From Good Design USA

The company caps off the year with a total of 12 international design awards.

BRP Good Design Awards vehicles
BRP Adds 2 More Electric Models to Ski-Doo, Lynx 2025 Snowmobile Lineup

The electric models are available to more commercial users and consumers.

Ski-Doo 2025 snowmobile
How Michael Maledon Leads the Offense at Elway Powersports

What began with one powersport dealership back in 2021 has now turned into five.

20 Years of Powersports and the Latest at BRP with Sandy Scullion

Scullion recently became the president of powersports and marine.

Jonesboro Cycle & ATV

Go big — 185,000 square feet big — or go home.

Jonesboro Cycle & ATV
Midland Powersports

What was once a small Honda and Kawasaki store has since evolved into a multi-faceted powersports dealership.

Destination Dealership: I-90 Motorsports

I-90 Motorsports caters to both the techies in Seattle the rural folks of Central Washington with their varied interests.

Advances in PWC Technology

Integrated digital technology, use-specific functions and electric PWCs are the major focuses for OEMs today.

Taiga Orca Carbon
Selling to First-Time PWC Buyers

Address any misconceptions and become a key part of their research.

Sea-Doo, first-time buyer, PWC
BRP Strives to Make Boating and Powersports More Welcoming

In honor of International Women’s Day, BRP is highlighting the conversation around women in powersports.

Women, riders, BRP
BRP Breaks Ground on New Can-Am Electric Motorcycles Plant in Querétaro

The facility is adjacent to the current BRP campus in the city.

BRP, Can-Am, groundbreaking, Mexico
MPN Takeover: NOCO Powersports – A John Elway Dealership

Take a tour of this Colorado-based dealership.

Destination Dealership: Northern Colorado (NOCO) Powersports

This dealership is riding the Rocky Mountain high.

NOCO Powersports
Destination Dealership: iMotorsports

A lesson in constantly reevaluating your target markets.

iMotorsports
Ep. 24: Electrifying News and Releases. Also: Run What You Brung in Utah?

You gotta feel it – these releases are shakin’ the industry!