BRP Gathers International Design Awards and Recognition
For a decade, Bombardier Recreational Products’ (BRP) design and innovation (D&I) team has consistently won design awards from globally recognized design institutions. This year the company received two red dot awards and three Good Design awards.
Yamaha Unveils Nationwide Dealer-Based Demo Program
Like Sea-Doo, this summer Yamaha will be offering consumers nationwide the opportunity to demo the brand’s products. But unlike Sea-Doo’s manufacturer-funded, traveling road-show approach, Yamaha has turned directly to their dealers to facilitate the brand’s upcoming “Yamaha On The Water Demo Days.” Yamaha will provide the national marketing muscle to attract consumers, who will then be
An Eclectic Multiline in Kansas City
Although he has been a rider and motorcycle enthusiast his entire life, Steve Okenfuss didn’t start out intending to sell motorcycles. For 21 years, Steve worked as a banker. After that, he decided to get into the auto industry, but was not entirely happy selling cars. Steve wanted to try something more fun, and he
Parts & Accessory Hits for 2012
These PWC items should be on nearly every dealer’s radar for 2012.
Personal Watercraft’s Vanishing Horsepower Numbers
Horsepower numbers may not have meant that much anyway. The trick is how to educate the consumer to this new reality.
PWC: What’s New For 2012?
Two out of the three major OEMs have already introduced their 2012 personal watercraft lineups, and the results continue to push the PWC market forward, both in terms of performance and amenities.
Ski-Doo MX Z X-RS Named 2012 Best Sled for Second Straight Year
American Snowmobiler magazine has named BRP’s Ski-Doo MX Z X-RS as the “Best Sled” for 2012 in its annual Best of the Best awards. This marks the second straight year this model has been chosen for the magazine’s most prestigious award.
2012 PWC Update
2012 Sea-Doo Lineup Pulls Out All the Stops
IronPlanet Motors Offers Free Inspection Reports for August 17 Auction
IronPlanet Motors will sell a variety of items in its August 17 online auction with free inspection reports for each vehicle.
Club BRP Unveils New Models, Concentrates on Increased Dealer Success
streets in Montreal this week as BRP welcomes 4,000 dealers, distributors, suppliers, members of the media and BRP employees from more than 100 countries to Club BRP — the largest event in BRP history held at sites across Montreal and at the company’s Valcourt, Quebec facilities.
IronPlanet Motors June 1 Online Auction Includes Free Inspection Reports
IronPlanet Motors, an online auction marketplace for used autos and powersports, will sell a variety of items in its June 1 online auction with free inspection reports for each vehicle.
At Your Service
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.