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RIVA Racing Throttle Body Improves Yamaha’s Response

The 65mm Throttle Bore offers a massive 82 percent increase in aperture cross sectional area over the original OEM unit.

BRP to Refinance Credit Facilities

Following this refinancing, the principal amount advanced under the term loan facility was increased from $789 million to $900 million.

BRP Takes Home Multiple Red Dot Design Awards

The Red Dot design awards debuted in 1955 to acknowledge cutting-edge products evolving industries and seeking to improve customer experience with emerging tendencies.

Bertrand Thiébaut Named President of BRP’s New Powersports Group

BRP recently announced the creation of a Powersports Group, and a new senior management member with the appointment of Bertrand Thiébaut as the new President of this group, which went into effect February 12.

FlatOut Motorsports

Conventional wisdom in retail today warns of difficult times and constant challenges. Experts predict even more dire consequences for product-specific brick and mortar outlets such as, say, motorcycle shops.

BRP Returns to AIMExpo for Third Consecutive Year

Boasting a diverse range of products extending across three unique brands, dealers will have the opportunity to get an up-close view of the newest 2018 models, products and accessories for a variety of segments. BRP will also unveil products that will make their public debut in Columbus.

Babbitt’s Online

For some time, Babbitt’s has been a major player on the Arenacross circuit, with Team Babbitt’s Gavin Faith earning the No. 1 plate in 2016. His teammates, Travis Sewell and Jacob Hayes, are cleaning up at stadiums nationwide. When not at the track, the online arm of Babbitt’s sells OEM parts and accessories, as well

Citi Retail Services and BRP Announce New Financial Services Agreement

Citi Retail Services has announced it has signed a long-term financing services agreement with BRP. This new relationship will leverage Citi Retail Services’ experience as a trusted organization in providing private label credit card services to help BRP expand its retail services for customers.

ARGO Names New VP of Sales & Marketing and US Regional Sales Manager

ARGO has announced the addition of two new sales roles to its Vehicle Division. Effective immediately, Kevin Asselin has been named vice president of Sales & Marketing, while Denny Turnbull has been named U.S. Eastern Regional sales manager. Both are experienced powersports veterans who will play integral roles as the company seeks to bolster its retail sales and distribution across North America.

BRP Opens New Training Institute at Wisconsin Manufacturing Facility

Earlier this month, BRP opened a state-of-the-art technician training institute within its Sturtevant, Wisconsin manufacturing facility. This new institute will train dealers and their employees to maintain and repair all BRP vehicles, engines and accessories. Alain Villemure, vice president and general manager of BRP’s Marine Propulsion Systems division and Martin Soucy, vice president of its global

Fourth Annual AIMExpo Welcomed Largest Number of Consumers to Date

Last month, the Fourth Annual American International Motorcycle Expo bid farewell to its founding host city of Orlando, Florida, capping off a memorable tenure inside the Orange County Convention Center (OCCC) that included a record number of consumer attendees.

BRP Announces New European Market Management Structure with VP Hire

BRP recently announced a reorganization of the general management of its Global Sales and Consumer Experience division as well as a new organizational structure for the management of its activities in Europe. Sandy Scullion has been named vice-president and general manager, BRP Global Sales and Consumer Experience. Scullion is now a member of the company’s Management Committee

Making Waves & Blazing Trails at Club BRP 2017

BRP’s three-pronged strategy for capturing untapped customers Three words summed up Club BRP 2017, BRP’s global dealer meeting held in Orlando in late August: Defiant. Precise. Powerful. While there were many new products and programs presented at the Orange County Convention Center (coincidentally held in the same North Hall that the AIMExpo is occupying in

Arctic Cat Awarded $46.7 Million in Patent-Infringement Lawsuit Against BRP

A federal court judge for the Southern District of Florida (Miami) has awarded Arctic Cat Inc. triple damages of $46.7 million USD in a patent-infringement suit filed by the company against Bombardier Recreational Products Inc. and BRP U.S. Inc.

One Week Until 2015 AIMExpo

With the countdown clock just outside of one week until the kickoff of the Third Annual American International Motorcycle Expo (AIMExpo), the anticipation surrounding the 2015 event continues to build as the days count down.

BRP Becomes Newest OEM Exhibitor at 2015 AIMExpo

The American International Motorcycle Expo (AIMExpo) has announced that BRP, the manufacturer of brands such as Can-Am, Sea-Doo and Ski-Doo, will attend the 2015 event, becoming its newest OEM participant.