For International Women’s Day this year, BRP is opening the conversation about women’s place in powersports by featuring the stories of its incredible trailblazers. A pioneer in making the industry more welcoming, BRP is again looking to unite its ambassadors, community of riders and employees to create momentum for global change through its “Get in the Driver’s Seat” initiative.
Programs like BRP brand Can-Am’s Women of On-Road and events like International Female Ride Day go a long way in removing barriers, and there are ongoing efforts to reduce gender discrepancy in the powersports and marine industries. To help close the gap, BRP is calling on everyone to support women riders by signing the “Get in the Driver’s Seat” commitment. For every signature, BRP will commit a dollar, up to $50,000, to incredible organizations around the world dedicated to the advancement of women.
This year, BRP is joining forces with the many trailblazing women who help inspire their communities and future generations to send out a clear message: Get in the driver’s seat. The following BPR ambassadors have shared some of their stories online.
- Rebekka Redd: Alumacraft
- Jenny Reimold: Manitou
- Lisa Granden: Uncharted Society
- Mariell Kvickstrom: Lynx
- Bri Andrassy: Sea-Doo
- Sara Price: Can-Am
- Brehanna Daniels: Can-Am
- Tiffanie Hoops: Ski-Doo
- Nadine Over Water: Ski-Doo
- Tatum Monad: Ski-Doo
