Honda Expands miniMOTO Family with the Navi
Small, accessible, enjoyable and priced extremely competitively, the Navi appeals to a wide range of customers, especially those just learning to ride.
ATV/UTV Market Segments: Why They Matter
No matter what your source, no matter what industry profile you read, it’s no secret that the ATV/UTV market is hot. As with other industries during this unprecedented time, supply chain shortages have hampered production to a certain point, but most OEMs have done an exceptional job of making adjustments to work through it. As
Sturgis, Buffalo Chip to Host Inaugural Rally Wrap Party
Unbelievably, in 81 years, there has never been an official Sturgis Rally Wrap Party. That changes as Why We Ride, MOTOvational.org and the Sturgis Buffalo Chip host the VIP Sturgis Rally Wrap Party benefitting Treasured Lives. The limited seat event is aimed at motorcycle industry VIPs, brand leaders and anyone who rides. The event is
Top 4 Technology Platforms Your Dealership Needs to Start Using Today
It should not come as a surprise that technology has been making its way into the powersports industry in a less than subtle way. While small dealerships used to get away with performing everything from accounting to service manually, growing businesses are unable to compete in the current landscape without some technology on their side.
Roczen Dominates at Thunder Valley AMA Pro MX
Having set the fastest 450 lap time in qualifying, Roczen exited turn 1 fourth in moto 1, then quickly advanced to third, made another pass for second, and took control of the lead–all on the opening lap.
Powersports Pricing Rapidly Changing
Powersports prices began increasing in the second quarter of 2020 as the pandemic shifted consumer focus to more outdoor recreational activities.
Riders Share: The Benefits of Motorcycle Rentals
“As a broke millennial, I couldn’t afford to buy a replacement, so I tried to rent instead. That is when it became obvious that there was an opportunity.”
Shop Talk: A Farewell to Sales (For Now)
Having trained over 15,000 sales, management and finance professionals has been a long journey.
Progressive American Flat Track Unveils 2021 Schedule
The season will launch with a reprise of the Volusia Half-Mile I & II doubleheader on Friday, March 12 and Saturday, March 13 during Daytona Bike Week and will culminate at the racing mecca of Charlotte Motor Speedway on Oct. 8.
Royal Enfield BUILD TRAIN RACE Hits the Road in 2021
This year, legendary racer and inaugural BTR competitor, Melissa Paris, will be mentoring the women during each step of their journey.
Shop Talk: 15 Minutes A Day
Stress can lead to poor performance and even health issues. What would it be like to take total control of time? It only takes 15 minutes a day.
HJC: Brad Binder Wins Czech Republic Grand Prix
In only his third start, Brad Binder has etched his name in the history books for HJC Helmets, Red Bull KTM Factory Racing and has been added to a shortlist of legendary riders, to win in their rookie season.
Navigating Inventory, Processes & The Customer Experience Post COVID-19
Following Colorado state protocols regarding the coronavirus and adapting their business plan to meet customer demand, G-Force Powersports never slowed down.
CRF450R Stars in Honda 2021 Model Year Announcement
Already the industry’s top-selling motocross model along with its exclusive CRF450RWE sibling, the CRF450R is guided by three main goals for 2021: improved power, improved handling and more consistent lap times over the course of a tough moto.
Engine Ice Congratulates Sponsored Racers on a Successful 2020 Monster Energy Supercross Series
Engine Ice Hi-Performance Coolant, the premier choice for powersports coolant and antifreeze, would like to congratulate their supported racers and teams on their excellent 2020 Monster Energy Supercross Series.
How to Reach Customers During the Pandemic
With the necessity of social distancing and the rise of businesses closing to stop the spread of the Coronavirus, powersports dealerships are struggling. As a result, finding alternative ways to reach customers will be a necessity due to the uncertainty of how long the pandemic restrictions will last.
