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Powersports Pricing Rapidly Changing

In the 2020 Year-End Review Powersports Market Insights, analysts from J.D. Power Specialty Valuation Services note that used powersports prices began increasing in the second quarter of 2020 as the pandemic shifted consumer focus to more outdoor recreational activities. Similarly, dealers said they had record sales and very little inventory.

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“In the motorcycle segment, cruiser and sportbike values increased steeply once warmer months arrived,” said Lenny Sims, vice president business development and strategy at J.D. Power Specialty Valuation Services. “Cruisers finished the year 2.2% ahead of last year, but that difference was much greater if we compare it to the 2nd half of each year. Side-by-sides really took off in the second quarter. Utility side-by-sides brought 8.7% more revenue year over year. Sport side-by-sides brought 6.5% more revenue year over year.”

Major findings in the free quarterly report note:

  • Significant used price increase in Q2 through Q4 among powersports categories
  • Surge in traffic views for the motorcycle segment in May 2020
  • Surge in traffic views for the side-by-side segment in April through May 2020

Download the free 2020 Year-End Review Powersports Market Insights.


J.D. Power Specialty Valuation Services (formerly NADAguides) is a leading provider of specialty vehicle valuation products and services to businesses. The team collects and analyzes tens of thousands of wholesale and retail transactions per month, and delivers a range of guidebooks, web service data, analysis and digital data solutions.

Link: J.D. Power

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