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Motorbooks
2024 Dakar Rally Features Talented Honda-Mounted American Riders

Ricky Brabec is eager for a repeat of his 2020 victory.

Dakar Rally contestants
Jett Lawrence Wins Inaugural SuperMotocross 450 Championship

Chase Sexton took third in points despite a Moto 2 fall.

Jett Lawrence
Making Motorcycle and Powersport Insurance Rider-Centric

For too long, motorcycle and powersport insurance has been an afterthought. It’s time to change that.

motorcycle, rider
Jett Lawrence Takes AMA Pro MX 450 Title in Exceptional Rookie Season

Red Rider clinched the championship two rounds early.

Jett Lawrence
2023 Mid-Year Powersports Market Forecast from EFG Companies

Market strength and consumer confidence among industry concerns for a profitable second half of the year.

EFG Companies logo
EFG Companies Grows Leadership Ranks, Expanding Client F&I Revenue Generation and Wealth Creation

Adam Ouart, Glenice Wilder and Areej Duval all take on new positions.

EFG Companies
WSX Returns to Britain for Opening Round of 2023 FIM World Supercross Championship

Britain’s local heroes, Dean Wilson and Max Anstie, will compete for World Championship glory at Villa Park, Birmingham. Tickets are on sale now.

FIM World Supercross, World Supercross Championship, Dean Wilson
UBCO Launches 2×2 Special Edition Electric Adventure Vehicle

The 2X2 Special Edition offers fun, adventure-focused transport, connecting everyday adventure to the great outdoors.

UBCO 2x2 Special Edition
Is Your DMS Keeping up with Technology?

As the powersports industry evolves and customers shop 24/7, your tech needs to be ready for the changes.

DMS, dealer management system
Kawasaki 2023 Teryx KRX4 1000 Sport SxS Lineup

The four-seater SxS comes in three different trim packages.

Kawasaki Teryx KRX4 1000
Pat Smage Sweeps the 2022 AMA Trials Season

Smage won the FIM North American Championship and Title 13.

AMA Mototrials
Monster Energy Pro Circuit Kawasaki’s Cameron McAdoo Takes the Triple Crown Win

McAdoo earned second career supercross win.McAd

McAdoo
Preparing for a Snowmobile Trip

My first experience snowmobiling taught me some important lessons you should share with your customers.

Snowmobile trip
Honda Expands miniMOTO Family with the Navi

Small, accessible, enjoyable and priced extremely competitively, the Navi appeals to a wide range of customers, especially those just learning to ride.

Honda Navi