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Sturgis, Buffalo Chip to Host Inaugural Rally Wrap Party

Unbelievably, in 81 years, there has never been an official Sturgis Rally Wrap Party. That changes as Why We Ride, and the Sturgis Buffalo Chip host the VIP Sturgis Rally Wrap Party benefitting Treasured Lives. The limited seat event is aimed at motorcycle industry VIPs, brand leaders and anyone who rides. The event is slated for Friday, August 13th at 6:00 pm. Registration is available at

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The Sturgis Wrap Party hits the Buffalo Chip with a Luau theme to create a relaxing environment before the tear-down of the rally. The event will feature a cocktail hour that kickstarts the program in the Buffalo Chip Event Center. During the sit-down tropical feast, custom motorcycles will be placed around the event space for admiration. The night continues with a raffle, live auctions and special guest speakers. 100% of the proceeds go to the Treasured Lives charity organization. The event is limited to 250 guests, each receiving a custom, commemorative Sturgis Rally Wrap Party Luau shirt.

“Since we made the ‘Why We Ride’ film, and my first visits to the Sturgis Rally, I have wanted to host a Hollywood style Red Carpet celebration to wrap up the event. Our inaugural event already has some great support, and we are counting on the motorcycle industry to join us in the wrap party and Luau,” says Bryan Carroll, producer of the event and founder of “Rod Woodruff and I started planning this on a ride up the California coast in 2019. It would have been impossible without his partnership at the Sturgis Buffalo Chip and our great supporters.

Advertisement and the Buffalo Chip are joining together to build South Dakota’s first crisis house, Treasured House, for survivors of sex trafficking and Commercial Sexual Exploitation (CSE). There are no temporary shelters dedicated to sex trafficking victims in the surrounding area. Without a safe place to stay, victims are at high risk for returning to their traffickers. It is critical for the well-being of victims to work with those who have come out of similar experiences. The shared understanding of each other’s experiences is critical to the healing process.

The objectives for the Treasured House are: 1) Providing a place of safety and hope. 2) Assessing strategic placement of victims to receive the best possible long-term care. 3) Beginning the healing process. 4) Assisting in the understanding of factors that make some individuals more vulnerable and higher risk than others.


Donated skateboard decks, “Why We Ride” Strider Balance Bikes, signed books and prints, motorcycle helmets and apparel will be auctioned off. At the event, signed copies of “From Trafficked to Treasured” will be sold by author Kelly Patterson.

Money spent on tickets, raffles and auction items are considered a tax-deductible charitable donation. Your attendance and our sponser’s support continues the tradition of bikers benefiting communities.Supporters for the party include Harley-Davidson, KlockWerks, Company 3, Formosa Group, Refuse Specialists, Baggernation, eGrafx, 805Bling, DavidCookLA, Strider Sports, Int’l, and Chadwick.

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