Yamaha Unveils Industry-First PWC Buyback, Lease Programs
Yamaha continues to explore new avenues to promote personal watercraft ownership. Last year, the brand introduced the industry’s first certified pre-owned (CPO) program, which allowed consumers the opportunity to buy a pre-owned PWC with the peace-of-mind that comes with a full factory warranty. In late December 2013, the company was at it again, unveiling two
Do You YouTube?
The power of YouTube as a primary social channel should not be underestimated. Videos serve to boost your website’s organic search ranking, build your dealership brand and sell more bikes — which is enough reason to dive in. Getting Started The best aspect of YouTube is you don’t need to invest thousands of dollars on
Vetesniks Power Sports
Steady Growth of a Powersports Powerhouse of the Upper Midwest
December 2013 Year End Dealer Data Report
All-in-all, 2013 was a decent year. You can see from Chart 1 that total store sales were up, as was Net Operating Profit (NOP) – albeit slightly. Overall store margins slipped a small amount for the group and the Top 5, but increased slightly for the National Norm (NN) dealers. The Top 5 continue to
Dominion Powersports Continues its Dealer Educational Series
Dominion Powersports is continuing one of the powersports industry’s most comprehensive and popular educational programs in 2014 with more complimentary offerings this month. The Pulse, a sales and marketing learning program available through various online channels, will relaunch Feb. 12
Dealers Kick Start Inaugural Husqvarna Motorcycles Conference at Anaheim Supercross
All-new Husqvarna Motorcycles, company headquarters and executive management were introduced during an inaugural dealer gathering in California. This is the first time current and prospective dealers had the opportunity to see what form the iconic Husqvarna Motorcycles brand has taken.
AFIP Announces Increase in Certification Course Wholesale Price
The Association of Finance & Insurance Professionals (AFIP) has announced that the wholesale price of its Basic, Senior and Master certification courses will increase to $695, plus shipping and handling, beginning February 2, 2014.
Polaris Introduces the Sportsman ACE
Polaris Industries Inc., a manufacturer of off-road vehicles, announced the company is defining an entirely-new type of off-road vehicle with the introduction of the Sportsman ACE. The vehicle architecture is completely new to the industry.
New Harley-Davidson Street Takes Center Ice at X Games in Aspen
Harley-Davidson – one of the newest X Games sponsors – is teaming with ESPN to feature motorcycle ice racing as an X Games Aspen exhibition sport. Its Dark Custom bike is poised to star at ESPN’s flagship action sports event.
Dominion Powersports Solutions’ New DX1 Business Platform is Result of Rising Mobile Use
Dominion Powersports Solutions’ DX1 Business Platform is the industry’s only end-to-end business system featuring new web technology aimed at the growing population of mobile shoppers.
MotorcycleIndustryJobs.com Celebrates 10th Anniversary
MotorcycleIndustryJobs.com specializes in getting qualified candidates presented to everyone, from the leading OEMs and aftermarket operations, all the way to the dealership level.
Highlighting The Best
A few weeks ago, I recieved an email from a concerned reader saying, in short, that our position on Independent We Stand was flawed. He nailed a number of points right on the head, like the fact that there are thousands of powersports dealers who tie their financial well-being to international companies such as Honda,
November 2013 Service Department Performance
Marketing your dealership is an important part of staying ahead and remaining profitable. Many dealers have improved significantly by increasing their marketing efforts.
Work Hard And Win: Part Two
How To Increase Your Parts-To-Labor Ratio
Body Language Spoken Here: Part 2
What You’re Silently Telling Your Customers
The Two Most Misunderstood Legal Regulations
Studying up on these two items can help you avoid the pitfalls that come with not following the law.