Many of North America’s top powersports business professionals converged in Anaheim this past Saturday for a night of fun and racing before preparing to head to Temecula, California where they will become part of the historic renewal of one of the most venerated brands in motorcycling.
The 300-strong group spent Saturday evening trackside enjoying round six of the AMA Supercross series – a suitable precursor to the days ahead – before heading to Temecula Wine Country where they will learn about the all-new generation of Husqvarna Motorcycles, join in the christening of the brand new company headquarters, meet key management, and enjoy some product sampling.
"Just like their customers, motorcycle dealers are adrenalin junkies, too," said Brad Hagi, vp of sales, Husqvarna Motorcycles North America, Inc. "With all the exciting products and initiatives we’ll share with them this weekend it seemed natural to bring them here to a Supercross race to kick off this historic event."
Since the acquisition of Husqvarna Motorcycles just over a year ago, this is the first time current and prospective dealers had the opportunity to see what form the iconic brand has taken. Following Saturday’s fun in Anaheim, dealers will participate in the unveiling of the new U.S. company headquarters in Murrieta.
The group got to know the people behind the brand and learned about the initiatives of the brand. The conference wrapped up with a day of riding and evaluating the all-new Husqvarna Motorcycles at The Ranch in nearby Anza, giving dealers the "hands-on" feel for the models and accessories that will soon be on their dealership floors.
"It’s been a busy year behind the scenes," Hagi added. "We’re very excited to pull back the curtain and show everyone what we’ve accomplished. We’re really excited to have the all-new Husqvarnas start arriving in dealerships as early as March."
