New Harley-Davidson Street Takes Center Ice at X Games in Aspen

Harley-Davidson’s new motorcycle hit the ice on Jan. 23 at X Games Aspen. Harley-Davidson – one of the newest X Games sponsors – is teaming with ESPN to feature motorcycle ice racing as an X Games Aspen exhibition sport. Following Harley-Davidson’s customer-centric approach, fans will help decide if the sport is extreme enough for future X Games winter events via social media.

Taking center ice for the exhibition is the all-new Harley-Davidson Street 750 – the first all-new motorcycle platform from the company in 13 years. The new motorcycle will be available in dealerships nationwide later this year.

“While the Street was designed to handle urban environments, its instant throttle response, lean chassis and super-low seat height make it perfect to ride anywhere,” said Dino Bernacchi, director of North American marketing communications, Harley-Davidson Motor Company. “We modified several Street motorcycles by adding steel screws to the tires and let the world’s best flat track racers tear up the ice at high speeds. We think fans will be captivated by the extreme attitude and beauty they’ll see on the ice.”

The Street 750 features the all-new liquid-cooled Revolution X engine, designed to match the demands of stop-and-go traffic. The new engine is housed in a narrow and lean chassis built for agility, with a new suspension and a broad handlebar sweep that provides confidence and maneuverability when managing tight turns and fast moves. It also has a premium, minimalist style that serves as a blank canvas for riders to customize.

Harley-Davidson will showcase the ice racing exhibition during ESPN’s X Games. Fans will influence whether the sport comes to future X Games winter events by sharing their comments via the Twitter hashtag #XGIceRace. ESPN will share comments from fans during the last day of the games.

The exhibition race will feature Harley-Davidson Factory Flat Track Team rider Brad Baker, the reigning AMA Pro Grand National champion, AMA Pro star Jared Mees, winner of the 2012 AMA Pro Grand National Championship, and his wife and fellow AMA Pro Flat Track racer Nichole Mees.

While it’s difficult to pin down when and where someone had the idea of putting a motorcycle on ice, the first records of ice racing date from Sweden in 1924. Today, ice racing is primarily on quarter-mile, half-mile and road course tracks setup on frozen lakes or indoor arenas.

The sport usually is divided into classes for full-rubber and studded tires with speeds regularly approaching 80 miles per hour on straightaways and 60 miles per hour in the turns.

“Harley-Davidson has been pioneering action sports before they were even defined as action sports,” said Bernacchi. “In fact, archive photos in the Harley-Davidson Museum show enthusiasts racing on frozen lakes almost a century ago, so it’s exciting to see us back racing on ice with a new generation of riders on the newest addition to the Dark Custom motorcycle lineup.”

LAND announced the appointment of Shane Seymour as executive vice president of sales. Seymour’s arrival signifies the company’s focus on growing sales and dealer partnerships nationally, as funding continues to push in-house production forward.

Over the last year, LAND has displayed significant agility and strength, exceeding production and profitability goals while attracting top-tier talent. Following the close of an oversubscribed Series A round, LAND ramped up manufacturing of its versatile e-Moto, The District, while continuing to innovate the design and development of its swappable electric CORE batteries. Seymour’s move to lead the sales efforts underscores the company’s steady and strategic trajectory of success and ability to set itself apart in a highly competitive market.