fbpx
November 2013 Service Department Performance

Marketing your dealership is an important part of staying ahead and remaining profitable. Many dealers have improved significantly by increasing their marketing efforts.

Work Hard And Win: Part Two

How To Increase Your Parts-To-Labor Ratio

Body Language Spoken Here: Part 2

What You’re Silently Telling Your Customers

The Two Most Misunderstood Legal Regulations

Studying up on these two items can help you avoid the pitfalls that come with not following the law.

P-selling To P-sychos

Human beings ride motorcycles primarily because they are fun, convenient and represent a lifestyle with which we want to be connected. The machines you offer represent an emotional commitment and lifestyle expression to us – unlike the European and Asian scooter markets where they are purely tools for transportation. Harley-Davidson doesn’t sell motorcycles; it sells a lifestyle, which in turn brings the parts, pieces and ingredients along for the ride. So what are you selling?

Dudley Perkins Company: 100 Years of Harley-Davidson

This San Francisco-based shop is the third-oldest motorcycle dealership in the United States. It’s been run by the same family for that entire time, with the fourth generation of the Perkins’ now involved in the business.

EICMA 2013: Inside the World’s Largest Motorcycle Trade Show

Despite the fact that the domestic market has been down in recent years, particularly on the scooter side, EICMA itself is truly on a roll as attendance was up nearly 10 percent for 2013. With more than half a million consumers and virtually every motorcycle media outlet in the world on hand for the five-day show, there really is no denying EICMA is the “capo di tutti capi” of motorcycle events.

Dominion Powersports Solutions Launches DX1 Platform

DX1 is a complete business management solution that will manage every department with the touch of a button, according to the company. Users will notice a number of system advancements not previously available to the industry, including mobile compatibility, customer data management and advanced dealership support.

Changes to Motorcycle Industry Council Board of Directors

Motorcycle Industry Council members recently elected Steve Menneto, Larry Little and Sarah Schilke to each serve two-year terms on the MIC Board of Directors.

Dominion Powersports Add to DX1 Team

Dominion Powersports Solutions continues to add to its powersports industry staff as it nears the launch of its business management platform, DX1.

MPN’s Year in Review: Is 2013 A Turning Point?

The staff at MPN takes a look back on our top 10 most-viewed news stories.

Polaris Announces Strategic Partnership with Ariens Company

Polaris Industries Inc. announced a partnership with Ariens Company, a Brillion, Wis.-based manufacturer of outdoor power equipment. The partnership includes supplying Ariens with a work vehicle.

Dominion Powersports Pulse Webinar to Feature 2013 Success Stories

The December Dominion Powersports Solutions Pulse Webinar will focus on the ways dealers succeeded in 2013, and how they plan on continuing their success in 2014. It will take place on Wednesday, Dec. 18.

ADP Lightspeed Offers Service Performance Training for American Honda

The Service Performance Techniques seminars are offered regionally as part of Honda’s ongoing initiative to assist and train their dealers on methods to improve profitability in the service department. Over two days, the dealers are introduced to several methods to improve the customer experience and manage key performance factors.

Throttle Threads Dealer Uniforms

These uniforms can be customized with embroidered patches that feature your dealership’s logo or with optional name/staff lettering and accessory patches. Throttle Threads offers customized patches for different departments.

Revive Your Ride! Offering Free Animated ‘Happy Holidays’ E-Cards

Powersport retailers can wish their customers, vendors, business associates and friends “Happy Holidays” with these free animated e-cards from the Motorcycle Industry Council and Revive Your Ride! The holiday e-cards are available in four different versions featuring a motorcycle, scooter, ATV and ROV.