Harley-Davidson Launches Training With Riding Academy
For the first time ever, those dreaming of riding can now learn on a genuine Harley-Davidson motorcycle. Harley unveiled the new Harley-Davidson Riding Academy – the only national rider training program hosted by H-D dealerships and conducted on an all-new H-D motorcycles.
Powersports Webinar – 2014 Riding Season Sales Strategies
An upcoming Dominion Powersports Solutions Pulse webinar will outline how to drive more in-store traffic and better attract a growing consumer base. The webinar will be held Wednesday, April 30 at 11 a.m. PST/2 p.m. EST. Registration is free.
BMW Motorcycles of Alcoa Joins BMW Dealer Network
BMW Motorrad USA expanded its brand in Tennessee with the addition of BMW Motorcycles of Alcoa. The new BMW motorcycle dealership, located at 2019 Topside Road, Louisville (a suburb of Knoxville), offers a complete line of BMW motorcycles, parts, accessories, apparel and service capabilities.
Powersports Marketing Tool Increases Profitability and Closing Ratio for Powersports Dealers
Powersports Marketing, a subsidiary of Dealership University, has introduced a new tool for powersports dealers called the Profit Accelerator. This tool is a step-by-step deal desking tool that focuses the write-up process on the customer’s payment options instead of on the unit price.
Shifting Gears
Printing All The News That Fits
Don’t Read This!
Hope & Change Hit The Powersports Market
Apparel University
Merchandising Success for All Markets
The Brothers Powersports, Bremerton, Washington
The Brothers are motorcycle enthusiasts who know what riders want
February 2014 F&I Department Performance
Although February does not give us much depth for the data, we still get an early peek at what the market has been doing this winter. Total store sales were up across the board and margins came up almost 2 points for this group (Chart 1). The Top Five dealers are just above that benchmark number
Expert Advice
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Secret Shop: Do You Deliver On Your Online Promise?
Nine Dealers, Eight Quote Requests, One Week, One Clear Winner
Evidence: An Objection’s Worst Enemy
Chances are, your customers will object to some aspect of what you are selling. When you attempt to overcome your customer’s objection, as you know, you want to make sure you find the real objection before you start. After you identify this objection, you need to figure out what evidence you can use to convince
ADP Lightspeed Names New Director of Learning
ADP Lightspeed has announced the hiring of Todd Smith as the Director of Learning & Development, a new department within ADP Lightspeed. This strategic move furthers ADP Lightspeed’s commitment to providing its dealers with best practices and ways to improve their businesses.
Dominion Powersports’ DX1 Technology Team Expands
Dominion Powersports Solutions is adding experienced industry professionals to its growing DX1 dealership management team. The new members join an established team of powersports professionals who implement and support DX1, an end-to-end business management platform.
DMVdesk Simplifies Motorcycle Registration Through eFiling
DMVdesk, Motor Vehicle Software Corporation’s (MVSC’s) turnkey automotive registration software solution, announced that it continues to be the preferred e-registration provider for motorcycle and powersports dealerships in California.
Chrome Capital Completes Equity Investment
Chrome Capital, the nation’s leading lessor of pre-owned Harley-Davidson motorcycles, has completed a $20 million equity investment from Leucadia National Corporation. The investment, which was completed on March 10, 2014, will fund Chrome Capital’s growth plans.