Kenect, the text messaging platform used by thousands of businesses, is launching a new Broadcast Messaging feature to improve communication between businesses and their customers.

Businesses that use Kenect will now be able to message large groups of customers all at once This will dramatically change the way businesses communicate important information and cut down on the time employees spend on customer interactions.

This new product was created after getting feedback from businesses that use Kenect. Many were looking for a way to send personalized messages on a larger scale.

“Traditionally, Kenect only allowed one-to-one texting,” said Ryan Browne, vice president of customer success. “Our platform supported conversation and interactions between businesses and their consumers. With this new product, we’re introducing broadcast messaging as another option to conveniently interact with many consumers all at once.”

Kenect wanted to create something that was fast, simple and would help streamline costs. Some of the benefits of Broadcast Messaging include:

• Sending broadcasts to consumers is much quicker and cheaper than other traditional forms of marketing.
• You can target specific segments of your customers.
• Your messages will be read, as 98% of all text messages are read within three minutes.
• It allows you to communicate events, announcements, promotions, changes, etc. on a larger scale.

“Consider the cost and time spent on other forms of marketing communications: direct mailers, emails, social media ads, phone calls, etc. While all of these have their benefits, none of them can compare to the scalability and effectiveness of the most broadly used communication method: text messaging,” said Browne. “Broadcast messaging is the most effective and efficient way to share a message with a specific group of individuals.”

If you would like to get more information about this product, you can click here. You can also sign up for a free demonstration, and one of Kenect’s team members can walk you through what it looks like for your business.