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The Future of Buying: Navigating Powersport Consumer Trends

Insights into a study on the future of powersport shopping.

Future of Buying Study
Indian Motorcycle Dealers Ranked Highest in 2024 Pied Piper Internet Lead Effectiveness Study

The industry’s average performance declined; increased use of texting was offset by lower speed and quality of email and phone responses.

Accepting the trophy from Pied Piper CEO Fran O’Hagan (center) were Joel Harmon, Polaris vice president, on-road sales and market development (left) and Aaron Jax, vice president, Indian Motorcycle (right).
Maximize Every Sale With F&I and PG&A

This recorded AIMExpo education track discusses how the bike is just the start of the sale.

MPN F&I panel, AIMExpo 2024
Q&A: Powersports Consumer Sentiment Forecast for 2024

Consumers aren’t delaying purchases because of the economy, but they’re still looking for deals.

motorcycle, money, wallet, consumer, customer
Being a Leader vs. a Boss: Keeping Your Dealership Team Intact

There are many reasons people leave a job, so how do you keep good employees at your dealership?

dealership employees
Why Adventure Motorcycles Have Surged in Popularity

The wide range of riding and customization options makes these bikes a fit for a vast array of riders.

adventure motorcycle, rider
How To Keep Your Dealership’s Marketing Profitable, Even During Tough Times

These five tips will help your marketing remain effective.

marketing, targeting, business concept
Valley Cycle Center

Cycling through constant changes in the industry.

Valley Cycle Center
What Powersports Dealers Need to Know

Don’t take it from us, but take it from Justin Quinn, a former powersports dealer himself, and now a product manager at DX1. Dealer Management Systems can greatly benefit your business in a number of ways you might not even realize.

Becoming a Customer Experience Star

Dealers can become customer experience stars by not just selling the vehicle, but providing new riders with the guidance and instruction they need to ensure a rewarding, enduring and safe post-purchase experience.

Customer FAQs About Comm Units

Customers want to keep connected, and you can give them the best advice for how to do so.

comm unit, headset, communication system, helmet, rider
AIMExpo 2023 Recap Part 2: Powersports Industry Issues

From retaining COVID customers to welcoming female riders, panel discussions covered a host of important topics.

MIC panel, AIMExpo, state of the industry