Triumph’s 2009 North America Sales Top 10,000 . . . Yamaha Canada Names New President . . . Drag Names New Sales Rep
Yes, bikes are dangerous, but media surveys conveniently fail to compare apples to apples.
The BOC looks at benchmarks and performance indicators to ensure that all profit centers are operating at peak efficiency.
As the economy continues to tighten up, you had better be feeling the urgency to capture customers’ discretionary dollars.
Selling skills are not just applicable on the showroom floor, they’re also beneficial in every department in the dealership.
Would you try to sell a customer a used chain? Bill gets beat at his own game . . .
Avoiding auto industry offenses that have a strong potential of becoming common place in the motorcycle industry.
Robin reminds us that this business is supposed to be about having fun and doing irrational things like riding motorcycles.
Use the “Sit On” to get the customer emotionally involved and experiencing feelings of ownership.
The greatest risk for our industry is falling prey to the business practices that have earned the auto industry a negative reputation.