Bell Helmets has hired Jon Eide, former national sales manager for Scorpion Sports Inc. Eide is a 13-year veteran of the powersports industry. He joins Bell as the new business development manager for the Powersports Division, the company recently announced.

"We are very excited to have Jon on our team," says Chris Sackett, Bell’s business unit manager. "Jon’s extensive sales background combined with his brand building expertise is exactly what we were looking for at Bell Powersports."

The company says that his experience, combined with his passion for the industry made him the ideal candidate to elevate Bell’s dealer development efforts.

"Jon has a wealth of knowledge in building a strong independent sales force calling on dealers across the country," adds Bell’s national sales manager, Matt Schumann. "We plan to tap into that knowledge to help expand our sales force and better reach the dealers with a targeted and cohesive brand experience," he says.

"I am honored to be a part of the Bell family," says Eide. "Their commitment to innovation and quality is second to none."

Having helped build one of the fastest growing brands of motorcycle helmets and apparel, Eide was always aware of Bell’s position in the industry.

An avid off-roader and emerging roadracer, Eide worked on the dealership level for several years before he made the move from Eugene, Ore. to Southern Calif. in 2004 to go to work as one of Scorpion Sports’ first employees. He started as an inside salesperson and quickly worked his way up through the ranks to become national sales manager in 2010.

"I love working in this industry," concludes Eide. "You will not find a more passionate group of people anywhere!"

For more information about Bell Helmets, visit www.bellpowersports.com.