Turn 14 Powersports announced that Matthew Sturdevant has been selected as director of brand management for the company’s 12 powersports brands. Sturdevant will lead the brand development team, which is responsible for a full range of apparel, accessories, maintenance and original-equipment products for motorcycles and UTVs.
Prior to joining Turn 14 Powersports, Sturdevant held executive positions in product management and marketing at Lund International and Pella Corp., where he focused on first-to-market strategies, developing and delivering broad product lines, and led the concept, development and launch phases of each company’s most innovative new products. He is an avid outdoor sports enthusiast with a passion for hunting, waterskiing and snowmobiling. He’s also been a sponsor and pit crew member of a local International Motor Contest Association (IMCA) Modified stock car racing the circuit in Iowa. Sturdevant and his wife, Kara, have one son.
“We are thrilled to welcome Matt to the Turn 14 Powersports team,” said Bob Schuetz, president of Turn 14 Powersports. “He will be a great leader for our brands and will help that team meet the aggressive product launch goals we have set for ourselves.”
“I’m excited to spend some time in powersports dealerships to understand the critical product needs of our dealers and to ensure that my new team is doing everything possible to help dealers grow their revenue with great new products,” said Sturdevant.
Sturdevant started in this new role earlier this month. He will work out of Turn 14 Powersports’ Keller, Texas, office and the company’s nearby Innovation Center.
