fbpx

Turn 14 Powersports Names Matthew Sturdevant as Director of Brand Management

Sturdevant will oversee the company's 12 brands.

Turn 14 Powersports announced that Matthew Sturdevant has been selected as director of brand management for the company’s 12 powersports brands. Sturdevant will lead the brand development team, which is responsible for a full range of apparel, accessories, maintenance and original-equipment products for motorcycles and UTVs.

Prior to joining Turn 14 Powersports, Sturdevant held executive positions in product management and marketing at Lund International and Pella Corp., where he focused on first-to-market strategies, developing and delivering broad product lines, and led the concept, development and launch phases of each company’s most innovative new products. He is an avid outdoor sports enthusiast with a passion for hunting, waterskiing and snowmobiling. He’s also been a sponsor and pit crew member of a local International Motor Contest Association (IMCA) Modified stock car racing the circuit in Iowa. Sturdevant and his wife, Kara, have one son.

“We are thrilled to welcome Matt to the Turn 14 Powersports team,” said Bob Schuetz, president of Turn 14 Powersports. “He will be a great leader for our brands and will help that team meet the aggressive product launch goals we have set for ourselves.”

“I’m excited to spend some time in powersports dealerships to understand the critical product needs of our dealers and to ensure that my new team is doing everything possible to help dealers grow their revenue with great new products,” said Sturdevant.

Sturdevant started in this new role earlier this month. He will work out of Turn 14 Powersports’ Keller, Texas, office and the company’s nearby Innovation Center.

You May Also Like

Dainese Group Announces Atlanta Flagship Location

This new location in Atlanta is an experience with racing memorabilia and full lines of protective wear.

Dainese, D-Store Atlanta

Dainese announced the grand opening of its latest flagship retail location in Atlanta.

The new Atlanta D-Store retail location offers an extensive range of Dainese's cutting-edge motorcycle apparel, including leather suits, jackets, pants, gloves, boots and advanced protective gear. With a reputation built on decades of innovation and commitment to rider safety, Dainese continues to push boundaries in technology, design and craftsmanship, catering to the evolving needs of the motorcycle community. Product highlights include the world’s first and most advanced wearable airbag system for any type of motorcyclist; D-air racing suits and jackets for street and touring; and the versatile Smart Jacket, a state-of-the-art airbag vest that can be worn with any garment.

Krämer Motorcycles USA Announces Jensen Beeler as New CEO

Krämer Motorcycles USA imports handbuilt, German-made, track-only road racing motorcycles into North America.

Krämer Motorcycles USA CEO Jensen Beeler onboard the Krämer EVO2-690S at The Ridge Motorsports Park.
Parts Unlimited Welcomes New South Central Region Sales Rep

Joby Windmiller comes with several years of powersports industry experience.

Joby Windmiller
Rekluse Team Names Randy Mullinix Product Manager

Mullinix comes with a tenure of two decades at leading OEMs.

Randy Mullinix
Kawasaki Motors Corp. U.S.A Appoints New President

Naoki Kawaguchi most recently served as the executive vice president, four-wheel business.

Naoki Kawaguchi

Other Posts

Kawasaki Unveils New Interactive Build & Price Tool

This new interactive tool is available for Ridge and Ridge XR side-by-sides, offering customers to personalize vehicles in real-time.

kawasaki-build-price-tool-feature
The Exclusive Aprilia Pro Experience Is Back

Special guests include Aprilia Racing MotoGP riders Aleix Espargaró and Maverick Viñales as well as MotoGP Legend Max Biaggi.

aprilia-pro-experience
REV’IT! Opens 1st Store in Denver

REV’IT! has set up its store to also be a community hub.

REV'IT! Denver store
Trader Interactive’s New TraderConnect Embeds Dealer Listings in OEM Websites to Increase Leads

TraderConnect showcases RV, Cycle, Commercial Truck and Equipment Trader listings.

Trader Interactive logo