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Kawasaki Motors Corp. U.S.A Appoints New President

Naoki Kawaguchi most recently served as the executive vice president, four-wheel business.

Kawasaki Motors Corp. U.S.A. welcomed Naoki Kawaguchi to the role of president effective immediately. Kawaguchi has a long history with Kawasaki, most recently serving as the executive vice president, four-wheel business at Kawasaki Motors Corp. U.S.A., where he oversaw continued sales growth and the highly successful launches of both the Kawasaki Teryx KRX4 1000 and Kawasaki RIDGE side-by-side vehicles.

Kawaguchi started with Kawasaki 30 years ago as an engineer and has built a diverse background in a variety of roles, including vice president (factory manager) at Kawasaki Motors Enterprise Co., LTD in Thailand, various roles within marketing and sales as well as business planning divisions with Kawasaki Motors, LTD in Japan and president of Kawasaki Motores do Brazil Ltda. all prior to coming to the U.S. in 2022.

After leading Kawasaki’s U.S. operations through a global pandemic and helping the company achieve record retail sales, Eigo Konya will return to Kawasaki Motors, LTD. in Japan where he will serve as deputy general manager of sales and marketing, senior manager of sales planning division and manager of accessories section.

“This is a very exciting time for Kawasaki,” said Kawaguchi. “My time dedicated to growing our four-wheel business culminated with the successful launch of the Kawasaki RIDGE, and we have big goals to continue to grow our side-by-side business along with building on our successful two-wheel and Jet Ski heritage. Kawasaki is fortunate to have the best dealer network in the industry, and the future is looking very bright.”

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