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An Eclectic Multiline in Kansas City

Although he has been a rider and motorcycle enthusiast his entire life, Steve Okenfuss didn’t start out intending to sell motorcycles. For 21 years, Steve worked as a banker.  After that, he decided to get into the auto industry, but was not entirely happy selling cars. Steve wanted to try something more fun, and he

PR Pays Off at Berkeley Honda Yamaha

Berkeley Honda Yamaha, located near San Francisco , Calif., has parlayed a combination of off-road racing expertise and uncommon customer service into a long-term success.

MotoSport Hillsboro Website Success

Meet the brains behind MotoSport Hillsboro, a multiline dealership near the Portland, Ore.

Dealership Management Systems Review

Is Your Dealership Running Efficiently?

Chicago’s Eurobike Dealer: Motor Cycle Center

How a couple of nice guys made it big in a tough town.

Tapping into the Vintage Motorcycle Market

Vintage motorcycle sales could be your next profit center.

Woodstock Harley-Davidson

Mother-Daughter H-D Team in Woodstock, N.Y.

Capitalize on the Growing Women’s Powersports Segment

Clothing and accessory sales are a big part of your bottom line, so it makes sense to encourage women, now more than 12 percent of the motorcycle-buying public, to shop in your store.

Service is the Key to Fay Myers Longevity

In 1948, Fay Myers, a long-time motorcycle enthusiast, traded a 1912 Harley for a “Motorcycles For Sale” sign and started selling Triumphs in the Denver area. He added other English motorcycle lines, and in 1953 founded the Tea Drinkers English Motorcycle Club. In 1960, shortly after Hondas became available in the United States, Fay became

Girls Just Want to Have Fun

Host an event, gain a client

The State of Idaho Takes Women for a Ride

The State of Idaho has a thriving tourism industry, fueled by its spectacular scenery, hunting, fishing and skiing. Recently, Idaho has woken up to the contributions motorcycle tourism makes to the state economy, and is interested in encouraging more motorcyclists to come and ride.

Dealer Management Systems Help Your Business Grow

Your DMS not only enhances your ability to sell to your existing customers, it will also let you know if it is actually profitable for you as well.