Bettencourt’s Honda-Suzuki
Covering off-road, on-road and everything in between “What I do best is help find the motorcycle that works for each customer’s type of riding,” says Jesse Avelino, sales manager for Bettencourt’s. Located in eastern Massachusetts, Bettencourt’s has plenty of experience finding the best bike for each rider. The dealership has been in business since 1948
Changing Of The Guard At Volusia Motorsports
Well known for his racing promotions, Eric Peronnard is not so well known for his role in starting three different dealerships — one in Grenoble, France, one in Las Vegas, and most recently, Volusia Motorsports.
The Art of War: Your Dealership Against The Internet
Little is known about Sun Tzu, a mysterious person who lived in China 2,000 years ago, but the book he wrote, “The Art of War,” is still being studied by military strategists and business people.
Skagit Powersports Owners Put Innovative Retail Concepts Into Place
Gary Lawyer, Bill Cameron and Pete Bangs bought Skagit Powersports in 1992, and soon started putting their innovative retail concepts into place.
Your Dealership can be a Resource for Classic Bike Owners
Like many dealers, you have watched the growth of the vintage movement over the last 20 years with interest and possibly some alarm.
EMGO Motorcycle Parts
When a Customer Needs Classic Bike Parts, Dealers Often End Up Here And Discover More Want to increase your number of happy customers? Train your people NOT to say, “We don’t stock that,” when someone comes in wanting fork tubes for a 1969 Honda CB 350 or an oil filter for a 1975 Norton Commando. What they
Track Days Speed Your Sales
The doors to the track swing open at 7 a.m. Many of the attendees have been up since 5 a.m. to get to the track on time, and a hardcore group has been up most of the night working on their ride. The mandatory riders meeting is at 8:30 a.m. and by 9 a.m. the first group of riders is out on the asphalt, honing their skills.
Profile: San Jose Harley-Davidson
San Jose Harley-Davidson has unique opportunities and challenges. The dealership is located just south of Silicon Valley in Central California, and a large percentage of the customer base either works in the tech industry or is tech-savvy.
Laugerman’s Harley-Davidson
Laugerman’s Harley-Davidson. Laugerman’s, the oldest Harley shop in Pennsylvania, has been in business since 1949, and has been run by the same family for as long.
Classic Cycles, Inc.
Classic Cycles, Inc. is a family business in more ways than one. As in many family businesses, owner Tony Dunn’s daughter Melissa Dunn answers telephones and does the scheduling, and his wife Sheri Dunn keeps the books straight. But Classic Cycles is also part of the family of British motorcycle enthusiasts, the tribe of owners
Wishing You a Vintage Holiday Season
Fall and winter can be slow for motorcycle retailers, but many dealers get a little boost around the holidays. “We aren’t Macy’s, but we do get an uptick,” says Tom Perkins, President of Dudley Perkins Co., San Francisco’s Harley-Davidson dealer. “We are the go-to choice for relatives who want to buy for their Harley fanatic.”
Coleman PowerSports
The Power of a Woman’s Touch