Connect with us

Destination Dealership

Service is the Key to Fay Myers Longevity

Advertisement

In 1948, Fay Myers, a long-time motorcycle enthusiast, traded a 1912 Harley for a “Motorcycles For Sale” sign and started selling Triumphs in the Denver area. He added other English motorcycle lines, and in 1953 founded the Tea Drinkers English Motorcycle Club. In 1960, shortly after Hondas became available in the United States, Fay became the 99th U.S. Honda dealer.

Advertisement
Click Here to Read More
Advertisement

In 1975, Gary Myers took over from his father and further expanded the business, adding over time personal watercraft, Suzuki, Kawasaki, Ducati, KTM, Aprilia and MV Agusta motorcycles, gas engines, generators, lawn mowers and snow removal equipment, all of which continue to be sold at the dealership. In 1996, Gary had the idea of adding a clubhouse where local motorcycle organizations could meet for free.

In 2002, the dealership burned, almost to the ground. Fay Myers regrouped and moved to its present location on East Araphoe Road. Only a year later, the roof over the showroom collapsed, causing more devastation. The company rebuilt again.

The present owners, Schomp Auto Group, a family organization, bought the dealership in 2004. Many of the employees stayed on, providing continuity to the “feel” of the Fay Myers company. The longevity champ is Barry Hall in parts, who has been manning his counter for more than 23 years, and there are other employees who have been there 10 years and more.

Interaction with the motorcycling community continues to be important to the Fay Myers organization. The clubroom at the East Araphoe Road facility can seat 65 people. In addition to making the clubroom available to local motorcycling groups, Fay Myers hosts a Bike Night at the nearby Tavern Center restaurant six to eight times every summer, drawing riders with a promise of “food, fun and prizes.”

Advertisement

The size of this multi-line dealership would be intimidating, but it is brought down to a human scale by the emphasis on excellent customer service. The Fay Myers staff are proud of the level of customer service the dealership is able to provide each customer. “Customer service is the most important form of advertising,” says general manager Jason White. “We try to do it right the first time, and if we don’t, we make it right.”

The broad range of motorcycles and other products for sale entices a broad customer base. “We don’t have an average customer,” explains White. “Our average customer is all over the board. We have the motocross people, the dirt bike people, the cruisers, the tourers. Right now, 15 percent of our customers are women — almost all street riders — and the number is growing exponentially.”

White sees opportunity in the current economic doldrums. “Although times are tough, we work every day to provide exceptional customer service. We increase our customer base by providing the service that other dealers can’t or won’t.”

Advertisement
Click to comment

Zeigler Motorsports

Destination Dealership: WMR Competition Performance

Yamaha, Polaris, KTM Dealership in Wenatchee, Washington Gets New Ownership

Destination Dealership: Durango Harley-Davidson & Four Corners Rally

Advertisement

POPULAR POSTS

Destination Dealership

Destination Dealership: Tacoma Motorsports

Destination Dealership

Zeigler Motorsports

Destination Dealership

Choppers Inc. Billy Lane

Destination Dealership

Destination Dealership: Baxter Cycle

Connect