Lessons From the Past
Vintage bike businesses share their recipes for success.
Destination Dealership:Small Market, Major Player
What happens when a nice young woman with a background in retail management meets a nice young man with a degree in aviation maintenance? They get married, move to the country and start a successful Ducati shop. Bend, Ore., boasting a population of about 80,000 and located near the geographic center of the state, is
The Women’s Evolution
Attract And Retain Today’s Booming Female Ridership
Insure Yourself Against Insurance
A beaming customer is sitting at the table across from you, going over documents; he is in the process of buying a motorcycle. He has gone for a test ride and is in love with that bike. He has picked out all the accessories he wants, and his credit is more than solid. What can
Gateway Cycles
If your shop is within 100 miles of Gateway Cycles in Mount Sterling, Ky., Carl Rosania may be taking your customers, but, don’t worry, he isn’t doing anything underhanded. On the contrary, Rosania is simply living by the Golden Rule. Supporting racers and charity events has made him one of the top six Kawasaki dealers
Maximize Your DMS
Are You Profiting From All The Tools Your DMS Offers?
Cali Dealer Goes Green
Wendy Epstein’s Mission Motorcycles
Destination Dealership: Blue Moon Cycle
Vintage Sells in Georgia
Destination Dealerships: Selling To Dilbert
Kari Prager’s Cal BMW Triumph And Tri Valley Moto
Vintage Marketing: Old Bikes Build New Business
If you ride your restored bevel drive Ducati, Panhead Harley or Black Bomber Honda on a regular basis, you are probably used to being mobbed at gas station stops and motorcycle hangouts. A nice looking vintage bike just naturally stops traffic. “I was going to a military vehicle meet,” explains Robin Markey, partner in Bob’s
At Your Service: Your Service Department
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Harley’s Ladies Lid
Strong Enough For a Man… But Made Just for Her!