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Changing Lanes

Triumph to Enter Indian Market, Names Joshi Managing Director

Iconic British motorcycle manufacturer Triumph has announced that it plans to enter the Indian market.

MPN Staff Writers
By MPN Staff Writers
If a powersports dealer cares about it, MPN covers it.
Published:

Iconic British motorcycle manufacturer Triumph has announced that it plans to enter the Indian market.

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The company has appointed Ashish Joshi as its Managing Director for India. Prior to joining Triumph, Ashish was heading the European operations for Royal Enfield and established the company’s business in Europe. He has over 16 years of experience in Asia and Europe.

Commenting on Triumph’s entry to the Indian market, Nick Bloor, CEO of Triumph Motorcycles UK said, “India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in. We see it as the next step in our global business model. The appointment of Ashish Joshi is a signal of our seriousness about success in India. I wish him the best and look forward to comprehensive growth from the Indian market.”

Triumph currently employs around 1,200 personnel worldwide and has offices in the UK, America,
France, Germany, Italy, Japan, Sweden and Benelux, plus a network of independent distributors. 

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Honda to Support MotoAmerica Mini Cup

The youth-focused championship is open to riders of Groms and some CRF-F models.

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By Meagan Kusek
Meagan Kusek is the editor of Motorcycle & Powersports News. Since 2016, she has been covering various aspects of the B2B automotive markets, including professional carwashes, auto dealerships, motorcycle/powersport dealerships and collision repair shops.
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2024 MotoAmerican Mini Cup Honda Grom

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