fbpx

BRP Opens New Training Institute at Wisconsin Manufacturing Facility

BRP’s new training institute expects to welcome about 500 visitors per year
BRP’s new training institute expects to welcome about 500 visitors per year

Earlier this month, BRP opened a state-of-the-art technician training institute within its Sturtevant, Wisconsin manufacturing facility. This new institute will train dealers and their employees to maintain and repair all BRP vehicles, engines and accessories.

Alain Villemure, vice president and general manager of BRP’s Marine Propulsion Systems division and Martin Soucy, vice president of its global after-sales function, participated in the ribbon-cutting ceremony before employees, media and the general public.

“BRP’s seven product lines are sold in over 100 countries through 4,200 dealers,” said Soucy. “We continue to implement a series of initiatives that allow BRP to remain a reference in the powersports industry worldwide. This training institute, one of five that cover our regions across five continents, is a focused investment to better equip our U.S. network to deliver an excellent customer service.”

“We are grateful to the Village of Sturtevant and the Racine County Economic Development Corporation for their support in the creation of this world-class training institute that has allowed us to create and secure over 20 full-time positions. The new institute will bring around 500 visitors a year to the region,” said Villemure. “The Evinrude brand has a storied relationship with South Eastern Wisconsin and BRP is excited to open up this new chapter.”

Technicians from dealerships all over North and South America will be fully trained and certified on all Ski-Doo, Sea-Doo, Rotax and Can-Am products in this new institute, alongside the existing Evinrude training center.

You May Also Like

Parts Unlimited Welcomes New South Central Region Sales Rep

Joby Windmiller comes with several years of powersports industry experience.

Joby Windmiller

Parts Unlimited has announced the newest sales rep for the South Central region covering Missouri and Arkansas: Joby Windmiller.

Windmiller comes to Parts Unlimited with several years of powersports industry experience, including sales and marketing at the distributor level. He started riding at a young age and has competed in motocross, hare scrambles and road racing.  He currently enjoys motocross track days, woods riding and dual-sport adventures and is a Charter Life Member of the American Motorcycle Association.        

Honda to Support MotoAmerica Mini Cup

The youth-focused championship is open to riders of Groms and some CRF-F models.

2024 MotoAmerican Mini Cup Honda Grom
Turn 14 Distribution Adds Gaerne to the Line Card

Gaerne is an Italian motorcycle footwear brand.

Turn 14 Distribution, Gaerne boots
Royal Enfield Introduces Global Rentals and Tours

The rental program extends to 60-plus destinations.

Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports

Other Posts

The Critical Role of F&I Manager Performance Plans

The performance of F&I staff is critically important in today’s market because the days of passive order-taking are long gone.

2024 Harley-Davidson Homecoming Festival Kicks Off in 100 Days

Tickets are on sale for Veterans Park headliners Red Hot Chili Peppers, Jelly Roll and HARDY.

Nitro Circus, Harley-Davidson Homecoming
MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council