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OEM Update: Can-Am

Covering all the new vehicle models on two, three and four wheels.

Can-Am Maverick, 50 years
Ep. 97: Motorcycle Theft is Way Up!

Plus new bikes, engines and UTVs.

OTT 97
Sea-Doo and Manitou 2024 Lineups

Revving up the waves by pushing innovation and rider experience with more horsepower, affordable fun and unbeatable comfort.

Sea-Doo, Manitou
Can-Am Marks 50 Years of Innovation, Rebellion and Legendary Performance

Since its creation in 1973, Can-Am has challenged the norm.

Can-Am 50th anniversary
Can-Am Supports the 17th Edition of The International Female Ride Day

For the fourth consecutive year, Can-Am is a proud supporter of this worldwide event.

Can-Am, International Female Ride Day
BRP Strives to Make Boating and Powersports More Welcoming

In honor of International Women’s Day, BRP is highlighting the conversation around women in powersports.

Women, riders, BRP
BRP 2024 Snowmobile Lineup

This year also brings the company’s first-ever electric models.

Ski-Doo 2024 lineup
2023 Motorcycle Trends Part 2: EVs and Emerging Technology

These trends are growing — no doubt about it.

electric motorcycle, charging, EV, EVs, electric vehicle
BRP Breaks Ground on New Can-Am Electric Motorcycles Plant in Querétaro

The facility is adjacent to the current BRP campus in the city.

BRP, Can-Am, groundbreaking, Mexico
Ep. 42: Future of Modeling, eBikes, and This Week’s News!

You don’t want to miss this episode of On the Throttle with Jacqui and Josh!

Improved BRP GO! App Now Available

The update is available for Sea-Doo, Ski-Doo and Can-Am On-Road.

app, navigation, GPS, BRP GO!
BRP Selects Akeneo to Drive Powersports Experience

BRP recently announced its selection of Akeneo’s product experience management (PXM) platform to drive digital transformation, increase customer lifetime value, and boost the brand’s net promoter score (NPS). Akeneo will play a pivotal role in accelerating BRP’s growth plan. Akeneo’s PXM solutions will deliver brand consistency across BRP’s portfolio of websites, which include 10 main eCommerce